John Robb: MindplexThe Weblog Network. Thousands of Weblogs. Authored by Experts.(Untitled)- August 4, 2003 NYTimes. Contextual ads fall short on most news stories. This article is illustrative of the failure of generic news to provide the contextual content (keywords) necessary for effective targetted advertising (which is all the rage right now). Stories about serial killers, weather, terrorists, war, politics, etc aren't appropriate for performance based ads. What is needed is content that helps people make purchasing decisions. That can..http://jrobb.mindplex.org/categories/mindplex/2003/08/04.html#a3451 |