Forrester Research NewsNews on Forrester Research continually updated from thousands of sources around the net.Customer Advocacy: Positive Perception Spells Success- July 2, 2008 New York The sub-prime crisis has had a larger impact on consumer confidence than previously thought, but insurers appear to be holding their own.http://www.topix.net/com/forr/2008/07/customer-advocacy-positive-perception-spells-success... Bloggers' Influence on Consumers Continues to Rise- July 1, 2008 Forrester Research highlights the growing importance of bloggers in influencing consumer behavior in a new report advising businesses on How to Connect With Bloggers.http://www.topix.net/com/forr/2008/07/bloggers-influence-on-consumers-continues-to-rise?fr... Where the Rubber Meets the Road: B2B Companies Struggle to Find Their Fit with Blogging- July 1, 2008 There's been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations.http://www.topix.net/com/forr/2008/07/where-the-rubber-meets-the-road-b2b-companies-strugg... Oracle Earns Record Revenue While Quietly Raising Software Prices- July 1, 2008 As Oracle announces stellar fourth quarter revenues and profits despite a tough economy, it's also raised prices on its software -- by a lot, in some instances.http://www.topix.net/com/forr/2008/06/oracle-earns-record-revenue-while-quietly-raising-so... |