IDC Daily GraphicsIDC Daily Graphics offer analysis of the industry's hottest market trends in an easy-to-use, downloadable PowerPoint format. The titles listed are available as free downloads on the day they appear only. You can also purchase them online. Contact IDC Go-To-Market Services at gms@idc.com if you are interested in licensing the IDC Daily Graphic for your own Web site.Global IT Vendors' Marketing Budgets Vary Considerably Across Vendor Sectors- February 27, 2004 Among IT vendor sectors, Software ranks as the largest spender, with almost 7% of revenue devoted to marketing, while the Services sector spends the lowest percentage of revenue &150; less than 1%. Only the Software sector continues to increase marketing spending. Software vendors will increase their marketing budgets approximately 4% in 2003; while Hardware and Service companies continue to pull back on spending. In addition, marketing budgets at Software companies tend to be more centralized..http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040227 Average Number of Telephone Lines Used at Canadian SMEs, by Company Size, 2002&150;2003- February 26, 2004 The number of telephone lines used by a business is a direct function of company size. The average number of phone lines ranges from 2.9 for firms with 1 to 9 employees, which are most likely to use a single line, to a high of 25.3 among companies with 50 to 99 employees....http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040226 U.S. RFID for Retail Supply Chain Spending by Segment, 2003&150;2008- February 25, 2004 2004 will be a crucial year for radio frequency identification (RFID) for the retail supply chain in the United States. Wal-Mart's top 100 suppliers (plus approximately 20 more) will be working on business cases and running pilots to determine if and how they can comply with Wal-Mart's mandate to tag cases and pallets with RFID by 2005. Spending on RFID for the retail supply chain in the United States is estimated to grow from $91.5 million in 2003 to almost $1.3 billion in 2008 with a...http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040225 Global IT Vendors: Ads & Direct Marketing Are Highly Outsourced- February 24, 2004 This graphic demonstrates how close to half (46%) of spending on marketing programs is outsourced to third party vendors. Advertising is the most highly outsourced marketing activity at over 78% of the program outsourced....http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040224 U.S. HR Outsourcing Services Spending by Segment, 2002&150;2007- February 23, 2004 This daily graphic presents IDC&146;s estimates of the discrete HR outsourcing and the HR BPO services markets in the U.S. from 2002 to 2007. More information on this graphic is available in the presentation's notes views....http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040223 Worldwide DSL Network Equipment Port Shipment Share by Region, 2003- February 20, 2004 This figure shows the regional breakdown in terms of DSL network lines shipped and revenue for 2003. Although AsiaPacific accounts for the majority of lines shipped as well as revenue realized from DSL network equipment, the region's share of revenue is lower than its share of lines shipped. This is due to more-rapid declines in ASPs in AsiaPacific than in the other regions of the world....http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040220 U.S. Mobile Users Just Wanna Have Fun Wireless Game Downloads, 2003&150;2008- February 19, 2004 Several U.S. wireless carriers have reported tremendous success with the sales of wireless games; for some, wireless games have vastly exceeded initial expectations. Although some major carriers did not even begin offering downloadable games until mid-2003, IDC estimates that a total of approximately 28 million games have been downloaded to wireless handsets during 2003....http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040219 North American CRM Applications Revenue by Vertical Market, 20022007- February 18, 2004 IDC believes that varying levels of opportunity exist within different vertical markets for customer relationship management (CRM) applications. To take advantage of these opportunities, vendors are challenged to correctly target the appropriate vertical, match their expertise level to that vertical, and allocate resources to developing the specific functionality required by that vertical. This daily graphic presents IDC&146;s forecast for the vertical CRM applications market opportunity from...http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040218 Global IT Vendors&146; Marketing Budgets Vary by Size of Company- February 17, 2004 How much money are tech vendors investing in marketing The average tech vendor spends just under 3% of revenue on marketing &150; and overall marketing spending has decreased by 2% during 2003. IDC Research indicates that this is affected by several factors, primarily vendor sector, vendor size i.e. revenue, and their distribution model....http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040217 Canadian IT Budget Allocations- February 16, 2004 Vendors that derive the majority of their revenues from hardware sales should be particularly cognizant of selling the business value of their products as the percentage of dollars being allocated towards hardware spending has been decreasing steadily, with increasingly more dollars being apportioned to software and services. Hardware still comprises a large share of resources, but hardware has the lowest predicted growth rate of all the segments, and with commoditization of many infrastructure.http://www.idc.com/getdoc.jhtml?pid=23571113&containerId=dg20040216 |