Search Engine Optimisation, SEM, SEO, SEO ServicesSearch Engine Optimisation Services for the New High StreetIE7-Search-Steal- (Found June 6, 2008 ) By herding people towards the new search utility in the IE7 browser, Microsoft skews the search results from Google to show sub-optimal results. Its difficult to select the correct localised Google provider and once chosen the provider selection doesnt persist through subsequent browser sessions. This makes no difference for searchers in the USA but a world of difference to searchers outside. They are constrained to choose Google.com for whichever region they are in, which shows more localised..http://www.turnerdow.co.uk/seo-IE7-Search-Steal.htm SEO-by-Forum- (Found June 6, 2008 ) Set up a forum associated with your site, have your site links as part of the furniture for each page. Moderate the forum for spam, make a decision on outgoing link validity (from forum members) and see extra traffic and extra search engine returns from the posts.http://www.turnerdow.co.uk/seo-SEO-by-Forum.htm SEO-and-Competitor-Analysis- (Found June 6, 2008 ) Reengineering the competition has long been a venerable sport. So why do so few do it By examining the competition we can determine the best links to be had, the best copy, the best structure and so much more. Within ethical bounds, gain improved ranking through competitor reengineering.http://www.turnerdow.co.uk/seo-SEO-and-Competitor-Analysis.htm Show-the-Root-Only-Once- (Found June 6, 2008 ) Don't spoil a great site by showing the home page more than once through http:mysite.com, http:www.mysite.com and http:www.mysite.comindex.htm. There's three variations of the same page. No, the search engines aren't clever enough to sort it out. You have to.http://www.turnerdow.co.uk/seo-Show-the-Root-Only-Once.htm Latent-Semantic-Indexing- (Found June 6, 2008 ) The introduction of latent semantic indexing has brought a whole new sophistication to the SERPS. The algorithm came about through Google trying to accurately determine the type of adsense to display on a site, and now relates to the overall algorithm for scoring pages.http://www.turnerdow.co.uk/seo-Latent-Semantic-Indexing.htm Conserve-Internal-PageRank- (Found June 6, 2008 ) Make the most of the web clout Google gives you. Outgoing links can either confer PR weight to the outgoing site or they can restrict passing PR through the link anatomy. Fix broken links, and ensure that PR is not being passed through incorrectly defined javascript.http://www.turnerdow.co.uk/seo-Conserve-Internal-PageRank.htm Title-and-Meta-Tags- (Found June 6, 2008 ) Don't overlook obvious and simple SEO measures. Meta tags exist to provide information to bots about the site they are visiting. Although meta descriptions and meta keywords have no effect on ranking, they exist to provide contextual information for the search engines. So use them.http://www.turnerdow.co.uk/seo-Title-and-Meta-Tags.htm SEO-Fundamentals- (Found June 6, 2008 ) The SEO fundamentals are: back links, quality site content, good title tags, no javascript for page content, no frames, no hidden text, no duplicate text. Let's briefly look at each of these. Lack of any one will result in poor ranking for popular search phrases.http://www.turnerdow.co.uk/seo-SEO-Fundamentals.htm Use-Correct-Redirects- (Found June 6, 2008 ) If you have to move pages to another domain or another section of the site, do it without losing all the web clout the search engines have already given you, and do it without making the result messy from the viewpoint of search engines and incurring a penalty. Use a 301 permanent redirect in the htaccess file.http://www.turnerdow.co.uk/seo-Use-Correct-Redirects.htm Avoid-All-Duplicate-Content- (Found June 6, 2008 ) If the same content on your site is produced elsewhere on the web, you'll be on a course of competition where even if you are the author, you'll risk a penalty if the search engines don't come to that conclusion. Avoid duplicating material.http://www.turnerdow.co.uk/seo-Avoid-All-Duplicate-Content.htm |