excess voice: nick usborne's blogRiffs and rants about online copywriting, web site optimization, online marketing and more.Dear Adobe, this is not a landing page.- June 25, 2008 Adobe sent me an email promoting Adobe Acrobat 9. I clicked the link and arrived here: Hmmm...not exactly riveting information about Acrobat 9. So I did what thousands of other people must have done, which is to click the Home button in the top navigation area. Then I thought, "What the... Why am I doing their work for them" Someone at Adobe will doubtless tell me that they need to find out which part of the world I'm from before directing me to a sales or order page. Well, good luck..http://nickusborne.typepad.com/blog/2008/06/dear-adobe-this-is-not-a-landing-page.html The Miracle Whip New Look Mystery- June 16, 2008 Maybe you can help me out here. What are the marketing folks at Miracle Whip trying to tell me here Are they saying that Miracle Whip has a new look If so, they are not being honest. I looked in the jar. Miracle Whip looks exactly the same as it always has like a pale, slightly sickly version of mayonnaise. Or maybe they are telling me that the label on the jar has a new look. If so, are they also trying to tell me that if I taste the label it will have a Tangy Zip Am I...http://nickusborne.typepad.com/blog/2008/06/the-miracle-whip-new-look-mystery.html Gotta hate those orphan asterisks...- June 9, 2008 Here's a sharp looking online ad for a product being endorsed by Lance Armstrong. Best of all, you can try this product FREE. Oh, hang on, maybe you can't. Check out the asterisk. OK, give me a moment to find the corresponding text that will explain what the catch is here. Maybe I'll have to spend $15 on shipping and handling. Maybe it's free only if I'm over 55 and living in the US. Oh dear, there is no explanatory text. It's one of those pesky orphan asterisks. Sorry Lance. Nice ad, and I do..http://nickusborne.typepad.com/blog/2008/06/gotta-hate-those-orphan-asterisks.html |