Marketing Strategy ThoughtsThoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.Marketing Strategy: Give Money. Keep Profit.- May 23, 2008 Oil prices set record highs this week and many analysts see this trend continuing, with gas prices breaking $4 a gallon and higher &8212; and permanently staying there. This type of impact on the cost of energy could mean a permanent change in spending patterns for your customers and consumers. All but the most wealthy ...http://www.websitemarketingplan.com/strategy/2008/05/23/marketing-strategy-give-money-keep... Marketing Strategies, Turning a Down Economy into Opportunity, Word of Mouth Advertising, Social Media Content, Qualitative Market Research- May 22, 2008 http:www.websitemarketingplan.comNewsletArchnewsletter05_22_08.htm Hello Folks - While the US economy is not officially in a recession, most customers are becoming more cost-conscious as prices in key areas increase. Their needs are changing, but as a marketer how do you know what, exactly, has changed My &8220;Marketing Strategy for a Tough Economy&8221; explains a method for projecting and integrating ...http://www.websitemarketingplan.com/strategy/2008/05/22/marketing-strategies-turning-a-dow... Affordable Market Research- May 22, 2008 by Bobette Kyle http:www.websitemarketingplan.commarketing_managementmarket_research.htm If you need a refresher on the difference between qualitative and quantitative research &8212; or primary versus secondary &8212; take a look at this article from a few years back. There are more ways for small businesses to get customer input today (so the examples are no longer comprehensive), but the basic ...http://www.websitemarketingplan.com/strategy/2008/05/22/affordable-market-research/ Qualitative Market Research - Attract Quality Respondents With The Four Ws- May 22, 2008 by Mark Goodin http:www.websitemarketingplan.comtechniquesqualitative-research.htm Similar to the classic marketing mix for products and services, getting quality respondents for your qualitative market research has a mix of ingredients, too. They are who, why, what and where. WHO is being targeted, WHY should respondents care, WHAT&8217;S in it for respondents and WHERE will the respondents come from Here&8217;s ...http://www.websitemarketingplan.com/strategy/2008/05/22/qualitative-market-research-attrac... |