Dynamic Digital Signage and Interactive Kiosks JournalArticles on dynamic digital signage, interactive kiosk projects, and self-service technology.How to improve your digital out-of-home ads with tips from print- (Found July 8, 2008 ) Since it's a holiday week in the US, I'll try to keep this post short, sweet and full of pretty pictures. That last part will be easy, since we'll be looking at the print ads deemed to "work best" in a recent GfK Starch study. In fact, some of GfK's comments so closely echo our own recommendations about digital out of home ads that I'd like to explore their opinions in more detail. It's still hard to find good examples of effective digital signage content on the web, but I think we can learn a..http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Crafting your copy and call-to-action- (Found July 8, 2008 ) Ok, can I please get a quick show of hands How many of you have worked as a copywriter in the ad industry Wow, that few Ok, what about professional writers of any sort That's a bit better, but I dare say there are still a lot of hands down. And that can be a problem, because the biggest "secret" we learned during our study of effective digital signage content is that the words on the screen are far more important than any amount of graphical eye candy. Now before all of you fabulous graphic...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Sorting out font faces, sizes and styles- (Found July 8, 2008 ) If you've worked in an office at any point in the past decade, then you probably know that guy. His reports, his memos, his typewritten pleas to buy his daughter's Girl Scout cookies... everything he puts on paper uses (gasp) Comic Sans. I don't know who designed that font, but clearly he couldn't have known the full extent of the carnage to come: book reports, birthday cards, banners, websites -- a seemingly endless number of documents have been printed using this over-the-top, hard-to-read...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Does color matter- (Found July 8, 2008 ) Quick: what's your favorite color I bet the answer popped into your head before you even had a chance to think about it. Color is funny like that -- though we frequently can't explain why, we tend to have preferences for certain ones over others. Some of our color preferences may change with the fashion and design trends of the day. Others may remain with us throughout life. Some are born out of patriotism or nostalgia, while others come from memories with strong emotional attachments....http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Use contrast to your advantage- (Found July 8, 2008 ) When we make a substantial change to a piece of content, we expect it to have an equally substantial effect on how the content is perceived by viewers. But if this relationship fails to hold, as we saw in last week's article about color, it can be rather confusing to decide what comes next. After all, agencies around the world spend countless hours making sure that their ads conform to brand style guides and best practices, matching fonts, colors and animated effects against a list of approved.http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Is the digital profiling of in-store shoppers a recipe for privacy disaster- (Found July 8, 2008 ) Laura Davis-Taylor asks the following over at RetailWire: Gaze tracking technology is becoming a very exciting option for providing shopper insights such as how many people walked by a screen or display, how many looked, at what and for how long. This is true progress for the Marketing-at-Retail space, as it opens the door to real-time analytics that allow us to respond according to what works - and what doesn't.As exciting as this new technology is, there is an active strategic debate...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Motion, silhouettes and animation- (Found July 8, 2008 ) Color, contrast, a simple message and a strong call to action. These things are all important, and they each need to be understood in your quest to create effective digital signage content. But the techniques we've mentioned so far would all be common knowledge to the workaday graphic designer at an agency or even a print shop. We've yet to talk about anything unique to our digital medium. So today, we'll focus on one of the most important differences between digital signs and static signs..http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Composing shots and scenes- (Found July 8, 2008 ) Whether you're making a five-second station ID message or a 30-minute long-form segment, sooner or later you'll have to come to grips with two challenges. First, most of the members of your "audience" don't consider themselves an audience at all: they're there to shop, visit, navigate, or do any of a hundred other things, but probably not to watch your out-of-home media campaign. Second, as a corollary to that, there are going to be a lot of people -- the vast majority, really -- who never see..http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: A quick reference guide- (Found July 8, 2008 ) For the past few months, our articles have focused on a simple question: how can you make your digital signage content more effective To answer this question, we've looked at quite a few rules-of-thumb and real-world examples of how to create great content. However, I also know that going through the whole series can be a bit daunting. After all, we're talking about nine articles and more than 9,000 words -- not exactly light reading. So to make things easier, I've put together a quick...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... A summer reading list for digital signage and kiosk teams- (Found July 8, 2008 ) Here in the US, Memorial Day is widely viewed as the start of summer, so a lot of you are probably making plans to get the kids off to camp, visit family and friends, or just get a little bit of time away from the office right about now. As I was discussing plans with a colleague, he brought up something I don't remember very fondly from the summers of my youth: the Summer Reading List. You know -- that list of books that you had to read before the first day of school in the fall. Frankly, I...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... |