Dynamic Digital Signage and Interactive Kiosks JournalArticles on dynamic digital signage, interactive kiosk projects, and self-service technology.Book review: POPAI's The Power of Marketing at-Retail- (Found July 8, 2008 ) As we mentioned in last week's summer reading list, POPAI's tome about The Power of Marketing at-Retail has been on our short list of "must read" books for quite some time. The third edition, which just came out a few months ago, includes some very useful new additions. The new chapters cover design aesthetics and, of course, this newfangled digital signage stuff. The bottom line: if you're even thinking about putting digital screens into a retail environment, you should read this book. So I.http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Pat Hellberg on the art and science of digital signage content- (Found July 8, 2008 ) Bill's Note:Many of you know Pat Hellberg as the director of Nike's digital signage networks. This week, we're fortunate enough to have him provide a counterpoint to the digital signage content creation articles that we published a few weeks ago. The following is Pat's take on how to create inspiring digital signage content -- and after 19 years at Nike, he obviously has a solid basis for his opinions. Pat recently left Nike to join the ranks of the tiny but growing number of digital signage..http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Who are the best shopper marketing companies- (Found July 8, 2008 ) Ever since we started writing about shopper marketing in 2006 we've received a lot of emails and phone calls asking for information, case studies and advice about how to make shopper marketing work. Unfortunately, we're not really experts in the subject -- we just watch it from the periphery to make sure that our customers' digital signage and kiosk projects are following best practices (to whatever extent those even exist today). So when people ask us about it beyond the context of digital...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Exploring the digital signage ecosystem- (Found July 8, 2008 ) I came across an article about the "digital signage ecosystem" in the June issue of Digital Signage Magazine. Written by iSuppli's Sanju Khatri, it's largely a re-hash of the industry research they've been conducting and presenting in various forms over the past few years. Two things did catch my eye, though, thanks to the nifty graphics used in the article. The first has to do with the "ecosystem" itself -- the collection of parts and pieces, vendors and contractors, and customers and...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... Making great digital signage content: Optimize for context and eliminate distractions- (Found July 8, 2008 ) Over the past few weeks, we've gained new insight about how psychological phenomena like the serial position effect and mnemonic chunking and coding can affect a viewer's ability to recognize the messages in your content -- and better recall them later. Today's article, however, will be the last psych-oriented one from our series. As most people in the advertising world know, recognition and comprehension are two critical stages of content consumption that must occur before a viewer can...http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/... |