Mary Wehmeier's Blog Du JourPixel Interpreter: injecting common sense into technology and life.Benetton is Still Clueless- April 7, 2003 It appears Benetton (the Italian fashion company) is still clueless as a rock. Several months ago it was reported that Benetton was going to implant radio frequency microchips inside their clothing so that they could "track" a piece of clothing at various locations including other locations-- not just their stores, through its supposed lifetime. The idea was to be able to build a marketing and loss prevention model for the business. However "We the Public," were not amused at...http://radio.weblogs.com/0100243/2003/04/07.html#a628 |