H E S P O S . C O MThe vanity domain with a purposeThe Rules Are Pretty Obvious- October 27, 2006 There are a quite a few folks willing to give Wal-Mart, Edelman and others that have deliberately been opaque in the blogosphere a pass. I'm not as willing. I think folks want to believe in Edelman, and I don't think...http://www.hespos.com/archives/000963.html I Would Have Written The Copy A Little Differently- October 26, 2006 I don't think I'll be applying for the position of "salad tosser" anytime soon. Yeah, umm...ya might wanna rejigger that copy a bit... Seen at a deli on 18th & 6th in NYC....http://www.hespos.com/archives/000962.html Underscore Representin'- October 26, 2006 Our crew at the Catalog For Giving benefit on Tuesday night....http://www.hespos.com/archives/000961.html A Prediction Beginning to Come True- October 26, 2006 One of my old predictions seems to be coming true, although a lot later than I thought. Check this article out. Looks like satellite iPod may be coming. Of course, it looks as if we're only talking satellite radio reception...http://www.hespos.com/archives/000960.html Conversational Marketing - Keep it away from the WOMers- October 26, 2006 Today's column in iMedia is all about what Conversational Marketing isn't. I'm sure I'll hear from all the companies that belong to the Word of Mouth Marketing Association about how they're different, but truth be told, I don't see too...http://www.hespos.com/archives/000959.html Crayon Launches- October 23, 2006 Joseph Jaffe sent me an e-mail over the weekend, announcing the launch of crayon, a new type of marketing company. The company hopes to launch on Thursday in Second Life, on the island of Crayonville. According to Joseph, here's what...http://www.hespos.com/archives/000958.html Edelman Posts Next Steps- October 21, 2006 Richard Edelman posted some next steps for his agency over at his blog. It's good to let folks know what they plan to do. However, a couple of the points seem rather vague. We are undertaking a thorough audit around...http://www.hespos.com/archives/000957.html Interesting- October 20, 2006 "Edelman" is in the list of Top 15 Technorati searches at 4, while "Wal-Mart" didn't even make the list....http://www.hespos.com/archives/000956.html More Flogs- October 20, 2006 Tom Siebert at Mediapost writes that Edelman has added bylines to posts on "Working Families For Wal-Mart" and "Paid Critics." Add this to the pile. While it's admirable that Edelman is coming clean, they've just accomplished three things, none of...http://www.hespos.com/archives/000955.html Outlook Smells- October 19, 2006 This morning, Outlook decided it didn't want to start. I've been plagued with problems since moving to this HP laptop, which seemed like a good machine for the price. It's been running like a dog and taking 10 minutes to...http://www.hespos.com/archives/000954.html |