H E S P O S . C O MThe vanity domain with a purposeIt Is, Indeed, Much Worse Than I Thought- October 18, 2006 Best of luck to fellow Internet Old Timer Jeff Einstein and his brother Mike as they launch It's Much Worse Than I Thought - what they hope will become the Internet's biggest and funniest complaint department. Jeff explains the venture...http://www.hespos.com/archives/000953.html New Rule- October 18, 2006 Any interactive media sales rep who presents an "optimization circle" chart in their PowerPoint presentation must sing "Wheel In The Sky" by Journey in its entirety when the slide comes up. That is all....http://www.hespos.com/archives/000952.html I Do Not Want What I Haven't Got- October 17, 2006 Rance Crain asks in an Advertising Age column, "How Do You Get Control Back If You Cede Brands to Consumers" Here's a question: With all this talk about consumers taking control of brands, how do you get control back again...http://www.hespos.com/archives/000951.html Edelman and Wal-Mart- October 16, 2006 Steve Rubel ends radio silence with respect to the latest Wal-Mart debacle on Micropersuasion by linking to Richard Edelman's mea culpa. I'm holding off on giving my opinion on this stuff, as I should have a column coming out in...http://www.hespos.com/archives/000950.html Air America Filing Chapter 11- October 13, 2006 The New York Post is reporting that Air America Radio has filed Chapter 11. I listen on XM all the time. In fact, I got XM in part because I was having difficulty picking up the terrestrial signal all the...http://www.hespos.com/archives/000949.html |