CRM DailyTech News by CRM Daily (http://www.crm-daily.com).Interactive Television Ads Click With Viewers- July 18, 2008 Looking for ticket buyers, the Los Angeles Sparks women's pro basketball team recently tried a new ad play: A TV commercial during which viewers could press a button on their remote to get a team brochure. Hundreds responded. "Whoever was on our billing information as head of household got the information," says Jim Heneghan, ad sales chief for cable company Charter Communications, which created the newfangled "interactive" TV ad and sold the time to the Sparks. Cable operators such as...http://www.crm-daily.com/story.xhtml?story_id=60838 Entellium Reinvents the CRM Experience for SMBs- July 18, 2008 SEATTLE, July 15, 2008 PRNewswire via COMTEX -- Entellium, a global developer of on-demand Customer Relationship Management (CRM) software for small businesses, today announced the introduction of Rave Plus and Rave Complete, new CRM products within its Rave solutions suite. Rave Plus and Rave Complete offer a reinvented user experience that is highly intuitive and customizable, fits the needs of small business, and provides sales professionals with instant insight into sales trends so they can.http://www.crm-daily.com/story.xhtml?story_id=60842 Virtual Hold Software Brought to Contact Center- July 18, 2008 AKRON, Ohio, July 17, 2008 PRNewswire-FirstCall via COMTEX -- The Ohio Public Employees Retirement System (OPERS) will add the Virtual Hold(TM) software solution to its contact centers, Virtual Hold Technology LLC (VHT) announced today. OPERS serves more than 920,000 members with its customer contact center in Columbus, Ohio. Once installed, the Virtual Hold software will take effect if hold time reaches a threshold set by OPERS. The Virtual Hold software could potentially save the OPERS...http://www.crm-daily.com/story.xhtml?story_id=60841 Congress Asks Embarq About Selling Customer Info- July 18, 2008 Congress has asked Embarq Corp. about its work with a company that tracks online subscribers' Web traffic for advertising purposes, part of growing concern about Internet privacy. Overland Park, Kan.-based Embarq is the nation's fourth-largest traditional telephone company with 1.34 million high-speed Internet subscribers in 14 states. It has been linked in the past with NebuAd Inc., a company that works with Internet service providers to tailor targeted ads based on what Web sites a...http://www.crm-daily.com/story.xhtml?story_id=60826 Lions Gate To Share Ad Revenue on YouTube Clips- July 18, 2008 Google Inc. said Wednesday that it will partner with filmmaker Lions Gate Entertainment Corp. to share revenue from ads that Google places on YouTube clips from the studio's movies. The deal will put advertising on clips uploaded by users and by the studio itself from Lions Gate movies such as the "Saw" horror series and "Dirty Dancing." The deal would make Lions Gate the second major moviemaker to try to profit from the popularity of online movie clips. "It's another example of a very, very.http://www.crm-daily.com/story.xhtml?story_id=60833 Airlines To Begin Selling Ads on Boarding Passes- July 15, 2008 Luggage Got it. Boarding pass Check. Ads on boarding pass to help beleaguered airline industry pay for expensive fuel Check. Several major airlines will begin displaying ads on boarding passes for customers who check in from home. Customers can print the boarding passes without ads if they want. Sojern Inc., which is selling the ads, said Delta Air Lines Inc. would begin using the ads on Tuesday for flights to Las Vegas and on all other domestic destinations soon afterward. Northwest, US...http://www.crm-daily.com/story.xhtml?story_id=60777 Privacy Protections Disappear with a Judge's Order- July 14, 2008 Credit card companies know what you've bought. Phone companies know whom you've called. Electronic toll services know where you've gone. Internet search companies know what you've sought. It might be reassuring, then, that companies have largely pledged to safeguard these repositories of data about you. But a recent federal court ruling ordering the disclosure of YouTube viewership records underscores the reality that even the most benevolent company can only do so much to guard your digital..http://www.crm-daily.com/story.xhtml?story_id=60742 Your Search System Could Keep You Out of Jail- July 14, 2008 Are you sure that the search system you're using will satisfy the requirements of the Federal Rules for Civil Procedures (FRCP) regarding electronically stored information (ESI) If your first reaction is "not more acronyms," I feel your pain. Vendors create acronyms faster than they upgrade their products. So let's start with the meaning of the FRCP, focusing on the amendments regarding ESI that went into effect on Dec. 1, 2006. First, vendors didn't invent FRCP. The FRCP are rules governing..http://www.crm-daily.com/story.xhtml?story_id=60740 Business Intelligence: Software Helps Decision Makers- July 14, 2008 Business intelligence is a method of using software programs to analyze huge amounts of electronic data collected by a federal agency or private company. It is increasingly being used to dig through seemingly unrelated data to find relationships that explain events and predict future ones. Executives can then use that information to plan the agency's strategy to meet its mission. It's impossible for humans to keep track of the numerous terabytes and petabytes of information in many government..http://www.crm-daily.com/story.xhtml?story_id=60578 The Agent at Home: More Than Wearing Slippers to Work- July 14, 2008 "Agent at home" is more than a new buzz phrase or job title that takes business casual dress to an extreme level. Instead, it is becoming a key asset in the contact center industry that is increasing overall contact center performance, agent productivity, and enhancing hiring options for the industry. "Agent at home" technologies usually include an advanced ACD capability to route calls to the right agent, Web-based or thin client software, and flexible telephony infrastructure such as VoIP...http://www.crm-daily.com/story.xhtml?story_id=60499 |