Old And Sold Antiques Auciton

Thousands of articles from the past.

Typography And Layout - (Found June 29, 2008 )

SOUND typography and effective arrangement are the basis of the art or mechanics of advertising.
http://www.oldandsold.com/articles10/advertising-17.shtml

Printing Processes - (Found June 29, 2008 )

PRINTING is the art of transferring letters, characters or de-signs to paper or other suitable surfaces through the medium of ink or greasy pigments.
http://www.oldandsold.com/articles10/advertising-16.shtml

Color And Color Printing - (Found June 29, 2008 )

OF THE value of color in advertising there is no doubt. Not many years ago an advertisement in color in a periodical was unusual. Now it is very common, despite the greatly increased cost.
http://www.oldandsold.com/articles10/advertising-15.shtml

The Halftone - (Found June 29, 2008 )

THE halftone is a form of engraving in very wide use, though the most recent of all the great forms of pictorial reproduction.
http://www.oldandsold.com/articles10/advertising-14.shtml

The Line Etching - (Found June 29, 2008 )

THE line etching is the most adaptable and widely used form of advertising illustration, it is worth while for any one who is charged with the duty of preparing or supervising advertising to know something in detail of this process.
http://www.oldandsold.com/articles10/advertising-13.shtml

Commercial Engravings - (Found June 29, 2008 )

THE character of the engravings to be used in any form of direct advertising is determined by their suitability for the special purpose in mind, and their selection is in turn a determining factor in the kind of paper to be chosen.
http://www.oldandsold.com/articles10/advertising-12.shtml

Minor Forms Of Direct Advertising - (Found June 29, 2008 )

OF THE comparatively minor forms of direct advertising the more standardized types will be post-cards, mailing cards, return cards, blotters, illustrated letters, and portfolios.
http://www.oldandsold.com/articles10/advertising-11.shtml

Advertising House Organs - (Found June 29, 2008 )

OF ALL forms of direct advertising the house organ is in many respects the most interesting and adventurous. No other advertisement affords so wide an opportunity for the exercise of imagination and the literary gift, and none is so attended by hazard.
http://www.oldandsold.com/articles10/advertising-10.shtml

Advertising And The Catalogue - (Found June 29, 2008 )

THE catalogue is ordinarily the most pretentious and important piece of direct mail issued and used by a manufacturer or large mercantile establishment.
http://www.oldandsold.com/articles10/advertising-6.shtml

The Advertising Booklet - (Found June 29, 2008 )

BOOKLET is the rather weak term now applied to a great mass of the most useful kind of direct advertising.
http://www.oldandsold.com/articles10/advertising-7.shtml