Comments on: The myopia of PR detractorsMapping the PR 2.0 UniverseBy: Melvin Yuan- November 29, 2007 Walter and Aaron, Thanks for your compliments. And for bringing so much value - client-side endorsement and insights to this single post. Everyone is either an in-house person or an agency person. And theres so much work to be done in improving the way agencies and clients can and should perceive each other and work together. But I think were getting there...http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7361 By: Melvin Yuan- November 29, 2007 Hi Kevin, you're right that the public perception of the PR profession needs some work. Perhaps the reason is this - while PR is very often categorised as a communication discipline, it really is a far more strategic component of a company's business than mere marketing or communications. I've always asserted that PR is NOT marketing. It's NOT communications. It's NOT about writing or speaking or holding events. Public Relations is Business Leadership clearly communicated. Everything else...http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7358 By: Aaron K- November 29, 2007 Hello Melvin, Very very well written piece about the dilemma some PR practitioners face each day. The logic you presented on having an external team with more scale, more efficiencies and wider reach is on the spot. The education process from agency and to the client though, is still lacking in our industry. Business operational costs will increase with each 'expert' that you bring onto the team and often, the more expertise in-house that is present, the more that will be expected of the..http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7349 By: eStee- November 29, 2007 Linked from Walter's blog. Thanks for sharing...http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7343 By: walter- November 28, 2007 A nice and balanced piece. As a client and a member of the senior management team (ha!), I think it all boils down to resources and expertise. Agree that one has to weigh the benefits of bringing expertise inhouse versus outsourcing. First, I will ask myself how much funds I have available for the year and whether those funds would be better spent in engaging external PR expertise or developing inhouse publicists. I will also evaluate the level and depth of my own team - what are our...http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7330 By: theory.isthereason Todays Links: Inspector Gadgets, Freakonomists, and Socio-Politicians- November 28, 2007 ... The myopia of PR detractors Yet ANOTHER case of PR needing a dose of its own medicine. Seriously, our poor PR practitioners face same questions washed, rinsed and repeat every few media cycles. Theres nothing new here people, just remember the magical word: Appropriateness! Keywords: publicrelations, blogging, media, business, socialmedia ...http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7321 By: Kevin- November 27, 2007 Melvin, it intrigues be how the same questions are brought upon public relations practitioners every few "new" media cycles. Besides your blog, Priscilla Tan's blog has written about issues that have long existed in the early days before blogs became a household word. This show a neverceasing misunderstanding of what public relations is about. It looks like PR as a discipline needs a magical dose of its own medicine. I would once again reinstate how be it traditional media (e.g....http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/#comment-7120 |