Natural Search Blog » Monetization of SearchThought leaders in search engine optimization weigh in with the latest SEO news and commentaryThe Long Tail A Myth Study Calls It Into Question- July 2, 2008 A Wall Street Journal Article today cites a study by Anita Elberse, a marketing professor at Harvard&8217;s business school, entitled, &8220;Should You Invest in the Long Tail&8220;, which finds evidence that in the online world, consumers gravitate towards the most-popular items just as in the offline world. The Long Tail, if you don&8217;t already know, refers ...http://www.naturalsearchblog.com/archives/2008/07/02/the-long-tail-a-myth-study-calls-it-i... |