Natural Search Blog » Worst PracticesThought leaders in search engine optimization weigh in with the latest SEO news and commentaryPay-Per-Action Ads may open up Google to being a victim of fraud- July 26, 2007 I was just reading Barry Schwartz&8217;s report that Google is opting-in some AdSense publishers into Pay Per Action (CPA) ads. He poses the question of why would Google push these ads on the publishers who haven&8217;t asked for it The immediate answer I come up with is that this could actually be a test to ...http://www.naturalsearchblog.com/archives/2007/07/26/pay-per-action-ads-may-open-up-google... |