Marketing - Powered by PodTech.netPodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM,..Former Organic CEO Mark Kingdon On the Power of Persona- May 26, 2008 In an increasingly complex world of demographic, psychographic and ethnographic research, it&8217;s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a ...http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona Citizen Journalism: Evolving Relationship Between the Press and the Public- May 19, 2008 Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play &8220;an active role in the process of collecting, reporting, analyzing and disseminating news.&8221; But with millions reading their words through a ...http://www.podtech.net/home/5161/citizen-journalism-evolving-relationship-between-the-pres... Mobile Marketing: The Next Opportunity- May 4, 2008 Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn&8217;t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and ...http://www.podtech.net/home/5120/mobile-marketing-is-next-opportunity |