Competitive Edge - the SharewarePromotions newsletterAn in-depth look at the issues that concern independent software developers today, with plenty of useful, actionable information on everything from marketing and Google AdWords to new operating systems and general business development. Take advantage of our years of experience and give your business a Competitive Edge!Click Fraud; balancing between over-reaction and oblivion.- January 9, 2008 A few years ago, Click Fraud was little more than speculation among the more paranoid tech people. Today it is a well known problem, widely covered by the BBC, BusinessWeek, The Washington Post and many more non-technical and (usually) non-paranoid publications. Recent surveys, however, have demonstrated that most companies running PPC campaigns are either totally unaware of the issue or are so afraid of it that they are driven away from it or massively curtail their spending. The correct...http://www.sharewarepromotions.com/newsletter/click-fraud-balancing-between-over-reaction-... |