Web 2.0 in the workplace- August 31, 2008 Ive been noodling around with a PowerPoint-slash-video approach to explaining the value of Enterprise Web 2.0 (or whatever you want to call social media behind the firewall) ever since I read an article that rejected its usefulness. The presentation has been evolving over the last couple months, and I finally decided to just finish it rather than continue trying to tweak and refine it. It is longnearly 25 minutes, too long for YouTubeso be warned. Im hopeful it will prove useful for someone...http://feeds.feedburner.com/~r/shel_blog/~3/379295012/ Steal This Blog Stats Dashboard Template- August 29, 2008 If youve got a blog that you take seriously, youre probably a stats junkie. Checking your Technorati Ranking, Google Analytics, Feedburner subscribers, etc. to see if youre connecting with readers and building an audience can be a bit of an obsession. When youre authoring your own blog, its a labour of love and for most of us more of a hobby than anything else, so were happy to invest the time pouring over our stats. But for those of us in the social media consulting business, we cant just...http://www.prworks.ca/2008/08/steal-this-blog-stats-dashboard-template/ YouTube Adds Closed Captioning- August 28, 2008 YouTube has turned on the ability to add full closed captions to videos. This will not only allow videos to appeal more directly to foreign audiences, but will give YouTube excellent data for searching videos and targeting ads to them. After all, a complete set of subtitles is the same as a transcript of the video. And you can upload subtitles for as many languages as you want. Its excellent data. From the YouTube blog: You can add captions to one of your videos by uploading a closed...http://feedproxy.google.com/~r/Techcrunch/~3/ayQ3IGxPig0/ A case study in blogger outreach gone horribly wrong.- August 28, 2008 Blogger outreach is a pretty common marketing trick these days. At its laziest, its just a bad e-mail pitch begging for coverage from a popular blogger. But the committed marketer knows to go straight for the easy win: free stuff. Over on the J-Walk Blog, John Walkenbach seemed plenty happy to have received a free bottle of a liquor called VeeV the world&39;s first Acai spirit. Before even trying it, John wrote about the product, ran a picture of the bottle and promised to do some live VeeV..http://feeds.feedburner.com/~r/TheSocialPath/~3/377278830/a-case-study-in.html Notables in the 2008 Gartner hype cycle- August 28, 2008 Last month, IT industry analysts Gartner published their 2008 Hype Cycle for Emerging Technologies. Heres what it looks like: What I find especially interesting is where on the hype cycle some of these technologies are, especially seeing their current and predicted positions along the Technology Trigger and cresting the Peak of Inflated Expectations. What will languish in the Trough of Disillusionment, and what will emerge onto the Slope of Enlightenment Gartners own summary is this: ...http://feeds.feedburner.com/~r/Nevillehobsoncom/~3/377092508/ &39;Mad Men&39; flap shows why execs should listen to marketing folks before lawyering up.- August 27, 2008 When you have lawyers on retainer, its hard not to take their word as gospel. For decades, attorneys have been the ultimate weapons in the black-and-white world of corporate America. These days, corporate lawyers while in some ways more valuable than ever can also do more harm than good. Try to squash one pest with a bigfoot tactic like a cease and desist order, and youre bound to stir up a hornets nest that can wreck your public image. This weeks example was the flap over characters from..http://feeds.feedburner.com/~r/TheSocialPath/~3/376596686/mad-men-flap-sh.html How Google Earth Helped Win A Gold Medal- August 27, 2008 Google Earth is getting a nice plug from Olympic Gold Medal cyclist Kristin Armstrong. When she did her time trials in December, 2007 in China, she took along her husbands GPS unit to capture the elevation along the route. Then she used that data to find the best training route back home. In a guest post on the Google Lat-Long blog, she writes: After returning home to Boise, Idaho, I exported the GPS data to several different formats, one of which I was able to launch with Google Earth. I was.http://feedproxy.google.com/~r/Techcrunch/~3/xhrzEQoHYZE/ How to Use Friendfeed as a Collaborative Business Tool- August 27, 2008 The social media aggregation software, Friendfeed has much more value than one might originally think. The tool lets you add several disparate parts of your social web use into one spot (it collects your blog, your Flickr account, your upcoming.org event list, your bookmarks, etc). Most people use this as a way to share a more enriched experience with friends and colleagues. But I think theres a business opportunity in using the tool for collaborative business. Remember, Friendfeed can...http://feedproxy.google.com/~r/chrisbrogandotcom/~3/VRJE1cjAh8A/ Open Season- August 26, 2008 I am just back from vacation and was sent a link to Jason Calacanis monomaniacal riff in his subscriber based email on the shortcomings of PR people, titled, How to Get PR for Your Startup; Fire Your PR Company. Captain Ahab has nothing on Mr. Calacanis. Catch a few of his choicest cuts from the white whale (PR): Journalists hate PR people if they say otherwise, they are lying, placating you, or just being diplomatic; PR people are selling you a share of their relationships with journalists..http://www.edelman.com/speak_up/blog/archives/2008/08/open_season.html Custom Video: Google Reader in Plain English- August 26, 2008 The Google Reader team hired us to create this one minute introduction to Google Reader. Share this video with this code: <object width="319" height="266"><param name="movie" value="http:www.youtube.comvVSPZ2Uu_X3Y&hl=en&fs=1"><param><param name="allowFullScreen" value="true"><param><embed src="http:www.youtube.comvVSPZ2Uu_X3Y&hl=en&fs=1"...http://feeds.feedburner.com/~r/CommonCraft/~3/375363737/reader |