CRM Mastery e-Journal » Internet Cust. Svs.CRM Best Practice and Industry NewsDoes Your CFO Understand the Value of Marketing- February 4, 2008 Here is an excellent post from Bob Sullivan, President of InfoGrow Corporation, Does Your CFO Understand the Value of Marketing: We all keep reading about sales &38; marketing being on different planets, or some such adage, but an equally important issue, especially to marketers, is the disconnect between finance and marketing. Forget the planets ...http://crmweblog.crmmastery.com/2008/02/does-your-cfo-understand-the-value-of-marketing/ |