It's Less Than 5%- January 28, 2005 which is part of what Doc Searls argues in comments on a post by copywriting extraordinare Bob Bly on what he feels is the ineffectiveness of the Cluetrain. Interesting to see what the DM'ers are saying now that they have discovered Cluetrain and blogging. Welcome to the blogosphere, Bob.http://websense.blogspot.com/2005/01/its-less-than-5.html The End of Objectivity- January 20, 2005 Dan Gilmor posts a working document stating that the need for objectivity in jounrnalsim is antiquated. He makes the case for four tenets to ensure the quality and ethical standards journalism: Thoroughness Accuracy Fairness Transparencyhttp://websense.blogspot.com/2005/01/end-of-objectivity.html Malcom and James Riffing- January 12, 2005 Jason Kottke points to a Slate feature this week that has The Wisdom of Crowds' James Surowiecki and Tipping Point and Blink's Malcom Gladwell riffing on their two newest books. There's a new segment everday this week.http://websense.blogspot.com/2005/01/malcom-and-james-riffing.html History of Blog Marketing- January 10, 2005 This one came through my referrers and is from Google Answers. A writer wants to know the history of blogging from "everyday" bloggers and the answerer stumbled upon this humble site and links to the 2002 post of mine discussing the value of blogs and "marketing." I think blogging and other forms of C2C communications (...) are the future of "marketing." (...) And going back to that stat where only 10% of people trust internet advertising, I think customers are looking for some kind of...http://websense.blogspot.com/2005/01/history-of-blog-marketing.html (Untitled)- January 7, 2005 Kevin Spacey is playing Lex Luther in the upcoming Superman remake ... now that's pretty cool.http://websense.blogspot.com/2005/01/kevin-spacey-is-playing-lex-luther-in.html Long Tail Marketing- January 5, 2005 Expect this phrase to pop up quite a bit in 2005. Joshua Wood has created a blog dedicated to the subject. In his 2nd post he examines Google Adwords as an example of Long Tail Marketing. But in my comments to him I say this doesn't go far enough: Have you checked out John Battalle's "Sell Side Advertising" It takes Adsense and Adwords to the next level. I think marketing in the long tail will involve a more customizeable approach than what Google currently affords. As a publisher in the new.http://websense.blogspot.com/2005/01/long-tail-marketing.html |