John Robb: The Weblog NetworkInsider news for authors and contributors to The Weblog Network.(Untitled)- August 17, 2003 Spring Street Networks powers personals for weblogs. Yet another revenue source.http://weblognetwork.mindplex.org/2003/08/17.html#a3532 (Untitled)- August 11, 2003 Werner Vogel has developed an interesting way to evaluate conferences. I posted some thoughts in the comments section. I think this could be turned into a microbusiness. This is in the same vein as the evalution model I worked up at Gomez to help people find the online brokers and banks that best fit their needs (it was also a business that generated $500 k a quarter in profit). Even if it only generates a small fraction that level of success, it would be a...http://weblognetwork.mindplex.org/2003/08/11.html#a3507 (Untitled)- August 9, 2003 The Guardian: Microads generate revenue for Microcontent.http://weblognetwork.mindplex.org/2003/08/09.html#a3501 (Untitled)- August 9, 2003 Question: Does Adobe Acrobat allow you to embed audio in PDFshttp://weblognetwork.mindplex.org/2003/08/08.html#a3492 (Untitled)- August 7, 2003 Michael Fraase. This is a general rule: As Jay Walljasper, Utne&146;s editorial director, pointed out in a meeting yesterday afternoon, the problem with mainstream media isn&146;t how it covers the stories it covers. Rather, the problem can be found in the stories it chooses not to cover. This opportunity space is the elephant in the room.http://weblognetwork.mindplex.org/2003/08/07.html#a3482 (Untitled)- August 4, 2003 Randomchaos. This feed engine sucks RSS feeds from the major job sites. Two things: 1) if you don't make your content available for RSS, it will be done for you and 2) this type of thing would be better on the desktop (it would also prevent the service from being shut down). The upshot is that content owners should quickly deploy RSS feeds for their sites in order to ensure quality and to take advantage of the RSS based advertising opportunities. They should also...http://weblognetwork.mindplex.org/2003/08/04.html#a3456 (Untitled)- August 4, 2003 News.com. OvertureYahoo to launch new performance advertising tracking package via their newly acquired sub Keylime software. This tool will enable performance-based ad tracking across multiple systems (Overture, Google, and more). Details aren't available (since the whitepaper request returned an ASP error) on how it works but it is most likely a log analyzer that requires software on customer premises.http://weblognetwork.mindplex.org/2003/08/04.html#a3452 (Untitled)- August 4, 2003 NYTimes. Contextual ads fall short on most news stories. This article is illustrative of the failure of generic news to provide the contextual content (keywords) necessary for effective targetted advertising (which is all the rage right now). Stories about serial killers, weather, terrorists, war, politics, etc aren't appropriate for performance based ads. What is needed is content that helps people make purchasing decisions. That can..http://weblognetwork.mindplex.org/2003/08/04.html#a3451 |