Public Relations and Publicity Blog101PublicRelations.com - How to get free publicity for your company, cause or websiteNew Program Simplifies Online Advertising- June 30, 2006 Those of you who have been in contact with me for awhile know that I'm a huge fan of pay per click marketing. It's one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter. One of the...http://101publicrelations.com/blog/new_program_simplifies_online_advertising_001832.html Removing Fear Through Effective Public Relations- June 29, 2006 I like my neighbor, with one small exception - he raises pit bulls. He's got 8 of them, with 3-4 rotating in to live right next door all the time. Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside...http://101publicrelations.com/blog/removing_fear_through_effective_public_relations_001831... Our Favorite Online Press Release Distribution Services- June 28, 2006 One of the most frequently asked questions we receive is which press release distribution service we recommend. First, let me make a distinction. We have found that there are two types of press release distribution services. - Ones that get your release out to lots of different sites on the...http://101publicrelations.com/blog/our_favorite_online_press_release_distribution_services... What's That Again - Please Drive Safely- June 26, 2006 A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer: "As a passenger, I feel safer with: 35% a male driver 23% a female driver 42% other" What's an other Apparently, whatever they are, they drive really safely!...http://101publicrelations.com/blog/whats_that_again_please_drive_safely_001829.html Two Messages For Each Issue What's Going On- June 23, 2006 About a year ago we tried an experiment. After sending out our regular full-text message, we have been sending out a short message titled "GreatPR Latest Issue Is Now Online" containing a URL link to an online archive of the newsletter. We sometimes get asked why we do that. It's...http://101publicrelations.com/blog/two_messages_for_each_issue_whats_going_on_001828.html What's Your Backstory- June 19, 2006 One commonly overlooked tool in the publicity-seeker's toolbox is the backstory. Backstories are the "story behind the headline", the history, the background, or even the anecdotes that give life to an otherwise dry story. They're a staple of prime time news shows and they're what you see in almost any...http://101publicrelations.com/blog/whats_your_backstory_001827.html Are Press Releases More Powerful Than Trade Magazines- June 19, 2006 Yes, according to a study by Outsell of 7,000 knowledge workers. Previous studies showed that trade magazines were the most relied upon source of business information. But this most recent study showed that press releases now reign as the preferred source of business information. Why Perhaps because they're easily and...http://101publicrelations.com/blog/are_press_releases_more_powerful_than_trade_magazines_0... Getting Publicity For Alternative Product Uses- June 16, 2006 I'll never forget the day that someone taught me the exploding balloon trick. Now this can be dangerous because it involves a caustic substance and fire. Consider yourself warned. Basically, you put a couple of inches of water in a glass pop bottle (note the word "glass"), add a quarter...http://101publicrelations.com/blog/getting_publicity_for_alternative_product_uses_001825.h... Great PR Tips on PublicRelationsIdeas.com- June 14, 2006 If you haven't been over to PublicRelationsIdeas.com lately, you've been missing some excellent two-minute tips that can help you to get more publicity. Recent posts have included: Blogs - Business building tools! Use letters to the editor to gain publicity When to say "no comment" Weather - How To Tie...http://101publicrelations.com/blog/great_pr_tips_on_publicrelationsideascom_001824.html |