Industry Analyst Reporter - Vendor Topics NewsTekrati Industry Analyst Reporter News Service2008 Tech Marketing and Sales Budgets Hit New Lows, says IDC- April 10, 2008 IDC forecasts a 4 percent increase for the average tech vendor marketing budget in 2008, and a 7.9 percent increase for the average tech vendor sales budget in 2008. These budget increases are the lowest that IDC has forecast in the past four years. IDC expects further pressure on IT vendor marketing and sales functions for cost control and productivity increases.http://vendor.tekrati.com/research/10236/ Mobile Technology Products Must Reflect Changing Workforce Demographics, says Gartner- April 8, 2008 Sixty-eight percent of the world's population is women and children who could benefit much from mobile technology, but the majority of mobile devices are designed by men, for men, according to Gartner. At Gartner Emerging Trends SymposiumITxpo 2008, industry analysts discussed the demographic and gender trends that will influence mobile technology adoption through 2018. Product line-ups will include greater choice and personalization.http://vendor.tekrati.com/research/10231/ |