Sample Research from ForresterForrester helps businesses thrive on technology change. The listed research is available to all registered clients and guests.Should You Be In Second Life- (Found July 2, 2008 ) Jan 4, 2008: More than 19 million consumers worldwide participate in virtual words like Second Life and Cyworld, or in massive multiplayer games like World Of Warcraft. For marketers, these rich interactive environments form a promising channel.http://www.forrester.com/go?docid=44748&src=RSS Designing The Channel Mix Bottom-Up- (Found July 2, 2008 ) Jan 4, 2008: Ask not what you can do for a channel, but what a channel can do for you. Don't ask: "How can we use email in the funnel" but rather "Which channel do we need to address the needs of the consumer" Forrester has developed a methodology that helps marketers choose the right channel for each touchpoint based on interface needs and information and operational requirements.http://www.forrester.com/go?docid=44741&src=RSS Net Marketing Will Take 18% Of Budget By 2012- (Found July 2, 2008 ) Jan 4, 2008: The vast majority of marketers use search, banner advertising, and email as part of their media mix. With more consumers going online, and in particular more consumers switching to always-on broadband, we predict that European marketing budgets for these three channels will increase from 9% to 18% of total marketing budgets.http://www.forrester.com/go?docid=44739&src=RSS Case Study: Callidus Software Drives Sales Through Analyst Relations- (Found July 2, 2008 ) Apr 4, 2008: Callidus Software's industry analyst relations (AR) manager generates quantifiable sales benefits in the form of sales leads and procurement recommendations from analysts. AR generates approximately 10% of the company's leads, while 40% to 50% of sales cycles use analysts or their research at some point. Ultimately, Callidus attributes 10% to 15% of its revenue to AR — yet all of this is achieved with a part-time AR function.http://www.forrester.com/go?docid=44846&src=RSS What Process Experts Need To Know About SOA- (Found July 2, 2008 ) Apr 4, 2008: In recent years, as enterprise architecture and process professionals have begun to work together more closely, overlaps have been emerging between service-oriented architecture (SOA), business process management (BPM) solutions, and process improvement methodologies. Despite the benefit of this convergence, process professionals have long been skeptical of enterprise technology solutions and have long been viewed as Luddites who eschew using enterprise platforms for disconnected...http://www.forrester.com/go?docid=45534&src=RSS Top 10 Strategies To Successfully Implement Your Enterprise Marketing Platform- (Found July 2, 2008 ) Apr 6, 2008: Marketers are in agreement; enterprise marketing platforms are critical for managing integrated, cross-channel marketing programs and improving marketing's efficiency. But firms that put a lot of time and effort into selecting a marketing platform vendor often flounder during the technology-implementation stage. To better understand marketers' implementation challenges and identify ways to avoid them, Forrester spoke with 47 marketing and IT executives directly responsible for...http://www.forrester.com/go?docid=44388&src=RSS Topic Overview: Interactive Marketing- (Found July 2, 2008 ) Jun 6, 2008: Interactive marketing tactics are crucial for marketers who seek new ways to create relevant and engaging customer communications. Forrester's interactive marketing research studies current and emerging interactive strategies and channels to help marketers prioritize investment in interactive channels, understand best practices and potential pitfalls of the interactive channels, evaluate and select technology and services vendors to support interactive marketing initiatives, and...http://www.forrester.com/go?docid=40242&src=RSS CIOs: Don't Constrain Innovation- (Found July 2, 2008 ) Apr 6, 2008: Confusion about what innovation is and how to handle it all too frequently stymies the CIO's best efforts at helping drive business innovation. To clarify this confusion, CIOs should treat innovation as part of a continuum of opportunities ranging from business-as-usual investments to radical new ideas. As everyday investments and innovations impact the same IT and business resources, CIOs should manage them in a common portfolio. But to keep innovation from being overly burdened...http://www.forrester.com/go?docid=45694&src=RSS Topic Overview: Microsoft Office SharePoint Server 2007- (Found July 2, 2008 ) Apr 5, 2008: Forrester's Microsoft Office SharePoint Server (MOSS) 2007 research helps information and knowledge management (I&KM) professionals get to grips with the sometimes viral adoption of Microsoft's collaboration, enterprise content management (ECM), search, portal, and business intelligence (BI) platform. MOSS's breadth forces many to ask: "Where do we start" "Do we need the whole system" and "How does it fit in our enterprise" Our research helps answer these questions by...http://www.forrester.com/go?docid=45693&src=RSS Five Tools And Technologies To Measure Engagement- (Found July 2, 2008 ) Apr 3, 2008: Measuring engagement is no simple task: It requires a cross-channel, data-intensive approach that strains today's measurement processes and the underlying technology that supports them. Furthermore, marketers attempting to measure engagement without the proper tools often find themselves lacking the infrastructure to make engagement an ongoing effort. Forrester has defined five key tools and technologies that marketers need to put in place an engagement-driven measurement...http://www.forrester.com/go?docid=45730&src=RSS |