Sample Research from ForresterForrester helps businesses thrive on technology change. The listed research is available to all registered clients and guests.Topic Overview: ERP Applications 2008- (Found July 2, 2008 ) Jun 3, 2008: Enterprise applications suites, commonly known as enterprise resource planning (ERP) systems, represent the transactional backbone for most enterprises and comprise a variety of applications for finance and administration as well as industry-specific applications for business operations. Comprehensive ERP suites from leading vendors now typically span customer relationship management (CRM), supply chain management (SCM), analytics, and other applications traditionally sold as...http://www.forrester.com/go?docid=46168&src=RSS Topic Overview: Outsourcing- (Found July 2, 2008 ) Apr 3, 2008: Outsourcing in the context of today's IT organization means partial or complete delivery of an IT service by a third party. Outsourcing promises significant benefits, but those benefits are achieved through proper coordination with internal systems and processes, not ad hoc attempts at blindly reducing costs. Offshore outsourcing presents multidimensional challenges of cultural differences, communication, and coordination. There has been a boom in these firms, showing high-quality..http://www.forrester.com/go?docid=45576&src=RSS The Global Mobile Application Landscape- (Found July 2, 2008 ) Apr 2, 2008: Mobile line-of-business applications — such as field service and healthcare apps — are the next wave of mobile applications. While deployment of these apps is further along in North America and Europe, Asia Pacific interest is growing. Asia Pacific firms generally lag behind their North American and European counterparts, but they do deploy inventory management and logistics applications at rates similar to them. Europe presents a great opportunity for expansion.http://www.forrester.com/go?docid=45597&src=RSS Topic Overview: Help DeskService Desk- (Found July 2, 2008 ) Apr 2, 2008: Technology has become an integral underpinning of virtually all business interactions. However, just as a smoothly running infrastructure can enable business users to succeed, flaws in this technology or training can impede business progress. To support business users in the use of technology in the performance of their tasks, every organization has established some form of support organization. At its best, this service desk anticipates and resolves problems before they affect...http://www.forrester.com/go?docid=45570&src=RSS BPM Tool Usage Varies By Sector- (Found July 2, 2008 ) Apr 6, 2008: Forrester's October 2007 US And UK Enterprise Architecture And Business Process Management Online Survey indicates that the most widely used business process management (BPM) tools fall into the integration-centric business process management suite (IC-BPMS) category and that 71% of all BPM tool usage is in this group. Human-centric business process management suite (HC-BPMS) tools came in second with 20%, and document-centric business process management suite (DC-BPMS) tools...http://www.forrester.com/go?docid=45647&src=RSS Topic Overview: Customer Relationship Management 2008- (Found July 2, 2008 ) Mar 3, 2008: Forrester's customer relationship management (CRM) research helps CRM professionals embrace best practices — from process optimization to technology implementation — to improve the customer experience and drive top-line growth. Our research spans marketing, sales, customer service, customer analytics, data management, and how the rise of the social Web is affecting the way customers buy from and interact with organizations of all types. Key topic areas include...http://www.forrester.com/go?docid=45138&src=RSS Ten Ways To Recession-Proof Market Research- (Found July 2, 2008 ) Mar 4, 2008: Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that consumer and business-to-business (B2B) market research professionals can beef up their practices, establish clear links to business outcomes, and gain influence by putting market intelligence into the hands of more decision-makers.http://www.forrester.com/go?docid=45264&src=RSS Topic Overview: Enterprise Content Management- (Found July 2, 2008 ) Mar 2, 2008: Enterprise content management (ECM) has grown into a major software category through the consolidation of different point solutions, including document management, Web content management, document imaging, records management, and digital asset management — and a close alignment with collaboration and business process management. But the software category represents only a portion of what ECM means to an enterprise. In its totality, ECM must be a strategy for: 1) how to...http://www.forrester.com/go?docid=40327&src=RSS Strategies For Interactive Marketing In A Recession- (Found July 2, 2008 ) Feb 4, 2008: Many economists now believe we are in, or approaching, an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects' decisions in the..http://www.forrester.com/go?docid=45128&src=RSS Marketing Leaders: Own The Voice Of The Customer- (Found July 2, 2008 ) Jan 5, 2008: In two out of three US firms, senior executives do not regularly interact with target consumers, and do not incorporate their needs in decision taking. Their firms do not closely monitor interactions with, and do not have a companywide image of, those target consumers. Firms that miss out on any of these criteria need a Voice of The Customer Program, which is a systematic approach to incorporating customers' needs in the design of customer experiences.http://www.forrester.com/go?docid=44743&src=RSS |