Forrester Research: All ResearchForrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business.Web Site Copy That Builds Brands- July 1, 2008 Few companies achieve the proper balance of clarity and color when it comes to the language used in their online content. But some firms have done an exceptional job at describing their products and services clearly in a tone that reflects their brands. In order to enhance brand experiences with language, customer experience professionals should first create clear, concise descriptions of their products and services, then inject the right vocabulary to bring their brands to life, and ultimately.http://www.forrester.com/go?docid=46292&src=RSS_TopicGroupFeed The Social Technographics® Of Device Owners- July 1, 2008 Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer electronics companies should be embracing social marketing activities now. Those with more advanced devices should be adding social features.http://www.forrester.com/go?docid=44909&src=RSS_TopicGroupFeed What Consumers Want From Insurers- July 1, 2008 We asked nearly 5,000 US consumers what was most important when doing business with life insurers, auto and home insurers, and health insurers. It turns out that consumers most want a good reputation from life insurers, low prices from auto and home insurers, and productservice quality from health insurers. But that doesn't tell the whole story. We also examined responses across five generations of consumers. Some of our findings: Gen Xers want low prices from life insurers, Younger Boomers...http://www.forrester.com/go?docid=46295&src=RSS_TopicGroupFeed North American And European Enterprise VoIP Service Adoption- July 1, 2008 An overview of North American and European VoIP service adoptionhttp://www.forrester.com/go?docid=46263&src=RSS_TopicGroupFeed Financial Services Firms Open Up About Customer Acquisition Costs- July 1, 2008 To find out overall costs and customer acquisition costs of various banking products across channels, Forrester recently surveyed 24 members of our eBusiness, Channel And Product Management Research Panel from financial services firms. Results from our survey show that in 2008, overall corporate spending on customer-facing online presences is increasing by 13% from 2007 to 2008, with the bulk of that spending going toward secure (versus public) sites. Panelists also report that for every...http://www.forrester.com/go?docid=46255&src=RSS_TopicGroupFeed The Dual-Monitor Product Bundling Opportunity- July 1, 2008 Information workers have employed dual-monitor solutions on their desktops for years. Yet consumer product strategists aren't actively marketing dual-monitor product bundles to consumers. They're missing an opportunity. Nearly a quarter of US online consumers are interested in using dual monitors, particularly the young, those who desire stylish PCs, and those who use Web 2.0 social networking technologies. When crafting these product bundles, product strategists should honor the...http://www.forrester.com/go?docid=46172&src=RSS_TopicGroupFeed Telecom And Network Information Sources For SMBs- July 1, 2008 An overview of sources of information that influence purchasing decisions for telecom and network SMBs.http://www.forrester.com/go?docid=46259&src=RSS_TopicGroupFeed North American And European Enterprise Landline Service Adoption- July 1, 2008 An overview of North American and European enterprise landline service adoptionhttp://www.forrester.com/go?docid=46261&src=RSS_TopicGroupFeed SAP's Business ByDesign Faces Delayed Ramp-Up- July 1, 2008 SAP's ambitious new software-as-a-service (SaaS) enterprise resource planning (ERP) offering, SAP Business ByDesign, is targeted at small and medium-sized businesses (SMBs) and features an innovative configuration capability and a try-before-you-buy selling approach. While the concept remains on target, the product has been set back by a variety of issues resulting in reduced ramp-up projections and funding. One of the key challenges is to efficiently propagate software updates across...http://www.forrester.com/go?docid=45739&src=RSS_TopicGroupFeed All Interfaces Are Not Created Equal- July 1, 2008 Conventional wisdom regarding service-oriented architecture (SOA) governance or, more specifically, SOA service life-cycle management would suggest that more governance is always better. Yet, treating every interface equally can increase the burden of this governance process while also decreasing its long-term value, particularly in maintaining the agility of your user interactions. Applying simple rules that vary the amount of control applied in any given situation can help maximize the...http://www.forrester.com/go?docid=46276&src=RSS_TopicGroupFeed |