Forrester Research: All ResearchForrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business.The Forrester Wave(tm): IT Risk And Compliance Software, Q2 2008- June 30, 2008 Forrester evaluated leading IT risk and compliance software vendors across 88 criteria through scripted product demonstrations and found that Agiliance, Archer Technologies, and Brabeion have established early IT risk and compliance leadership thanks to their workflow, risk, and compliance management capabilities and product strategy focus. Vendors CA, Modulo, Relational Security, and Symantec are Strong Performers but lack either key risk management capabilities or breakout product strategies..http://www.forrester.com/go?docid=46004&src=RSS_TopicGroupFeed CMOs Need To Initiate Marketing-Sales Collaboration- June 30, 2008 Sales and marketing have a long history of tension, frustration, and misalignment fostered through operation in distinct silos, separated by a wall over which marketing hands off leads, materials, and other insights to sales. However, marketing and sales teams can no longer survive without alignment, and it is time for marketers to take initial steps to bridge the gap to sales. Key actions for marketers: building an understanding of sales, involving sales more actively in planning, defining...http://www.forrester.com/go?docid=45245&src=RSS_TopicGroupFeed Inquiry Insights: Why Do So Many Roles Have Market Research Questions- June 30, 2008 Forrester receives a significant number of inquiries about market research from its clients. These range from best practices to the implications of technology for research approaches. Strangely, less than one-third of these inquiries come from clients who self-identify as market research professionals. Sure, part of this activity is driven by firms that are too small to have a distinct market research function, so it becomes part of someone else's job function. However, the majority are driven..http://www.forrester.com/go?docid=46291&src=RSS_TopicGroupFeed Bank Relationships Differ Across Ethnic Groups- June 30, 2008 Forrester asked nearly 5,000 US consumers about many aspects of their relationships with banks. We examined their feedback on overall customer experience and their satisfaction with Web, branch, and phone interactions, along with their plans to stay loyal to their current banks. To understand the dynamics of these relationships, we analyzed the data based on the ethnicity of the respondents. Some of our findings: Caucasians and Hispanics get their basic needs met, Blacks find banks hardest to...http://www.forrester.com/go?docid=46256&src=RSS_TopicGroupFeed Business Service Management Market Update- June 30, 2008 Many IT management software vendors continue to address the business service management (BSM) market. Enterprise investment in BSM, including the necessary foundation technologies, has therefore accelerated; as a result, Forrester has revised its estimates of the adoption rates of these subject areas in large enterprises. BSM is treated differently across different regions: Asian IT organizations demonstrate more business acumen than their colleagues in North America and Europe, the Middle...http://www.forrester.com/go?docid=46230&src=RSS_TopicGroupFeed A Federated CMDB Remains Distant, But Start Now- June 30, 2008 The configuration management database (CMDB) is a major topic for IT operations professionals, as maturing IT organizations now comprehend its pivotal role in operational process initiatives such as ITIL. The CMDB term is itself an unfortunate misnomer, as it implies a monolithic model, structured around a sole database that will ultimately fail. A refined direction is a federated approach to the CMDB, with raw data distributed across the enterprise and linked with object models and metadata....http://www.forrester.com/go?docid=46149&src=RSS_TopicGroupFeed Unified Communications Adoption Plans- June 30, 2008 Unified communications (UC) solutions are gaining momentum in enterprises today due to their ability to improve business processes and employee communications. Forrester's 2008 survey of enterprise unified communications decision-makers indicates that they understand the value of UC solutions overall and find most UC features critically important in their purchase decisions. Although IT infrastructure and operations professionals take the lead in making UC decisions, they also need to...http://www.forrester.com/go?docid=46173&src=RSS_TopicGroupFeed Privileged User Management Market Overview- June 30, 2008 Managing privileged users' access to sensitive systems needs to be centralized, policy-driven, and automated: Manual paper- or spreadsheet-based solutions are insecure, expensive, don't scale, and can't be sufficiently audited. Privileged user and password management (PUPM) encompasses password vault products, fine-grained administrative policy management, and provisioning add-on solutions, all providing efficient and reliable controls for administrator access. Cyber-Ark Software, e-DMZ...http://www.forrester.com/go?docid=43822&src=RSS_TopicGroupFeed Forrester TechRadar(tm): Enterprise Content Management, Q2 2008- June 27, 2008 The volume of emails, video, documents, Web sites, collaborative workspaces, scanned images, corporate records, blogs, statements, and other types of content continues to explode. Enterprises don't just need to manage content to reduce risk, they must manage it to improve business processes, transform stale customer experiences, and enrich employee collaboration. Yet many information and knowledge management (I&KM) professionals believe they'll have an easier time herding cats than finding the..http://www.forrester.com/go?docid=45969&src=RSS_TopicGroupFeed The Impact Of The Internet On Spanish Consumers' Media Behavior- June 27, 2008 Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young consumers are Net users, and they already spend more time surfing the Web than watching television. Most people still become aware of brands by sitting behind their TV screens, but the Net is gaining ground and has become an important channel to develop awareness and preference. Marketing leaders active in Spain should investigate how their...http://www.forrester.com/go?docid=44504&src=RSS_TopicGroupFeed |