Hear 2.0Straight talk - spin-free - on the Radio industry and its competitors from the first and only audio strategy companyRadio Station Marketers: You're not in the "Words" business- June 16, 2008 Highlights from a new article by my friend, branding guru (I'll bet he hates that title) Tom Asacker: Marketers are obsessed with words. They believe that they are in the communication and persuasion business. They incorrectly compare the marketing of...http://www.hear2.com/2008/06/radio-station-m.html Another chance: Audio Presentation on Radio's Future- June 15, 2008 I don't usually do this, but I'm offering another chance for you to hear the presentation I gave to NRG Media a few weeks ago. It's titled "Radio After Arbitron" and it provides an overview of how the future will...http://www.hear2.com/2008/06/another-chance.html Are you the "Best in the World"- June 15, 2008 From the New York Times: Print advertising sales dropped a record 14 percent in the first quarter, reports the Newspaper Association of America. Real estate and recruitment ads fell 35 percent. Meanwhile, newspapers online revenue grew 7 percent over last...http://www.hear2.com/2008/06/from-the-new-yo.html More Auto Ad Dollars move Online- June 11, 2008 From eMarketer: ...even as new-vehicle sales decline, automotive marketers will spend nearly $3 billion online this year, up 21.6%. Morehttp://www.hear2.com/2008/06/more-auto-ad-do.html Broadcasters don't understand the Radio "Experience"- June 11, 2008 There are (at least) two ways you can view radio's future. Either that FMAM "chips" need to be installed in every device that moves, whether it resembles a "radio" or not - or that radio as an industry needs to...http://www.hear2.com/2008/06/broadcasters-do.html The Web will be the 2 Ad Medium in 5 Years- June 10, 2008 From IDC via MediaPost: According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period,...http://www.hear2.com/2008/06/the-web-will-be.html Mass 2 One and Mercury Research- June 9, 2008 Moving forward, one of my many projects will be an association with the gang at Mass 2 One Media. I will be helping them to provide category-specific research for individual station clients. This is a great opportunity with a terrific...http://www.hear2.com/2008/06/mass-2-one-and.html Will you recognize Radio's future when you see it- June 8, 2008 The main reason why it's so hard to find a new format that strikes a chord is because we broadcasters don't recognize them when we see them. As author Leonard Mlodinow writes in the tremendous book The Drunkard's Walk: How...http://www.hear2.com/2008/06/will-you-recogn.html How to interpret your ratings- June 8, 2008 Three-quarters of the time a station has a ratings event that's dramatically up - or dramatically down - they will tell you they have no idea why. No idea at all. And then, like magic, the ratings moderate to a...http://www.hear2.com/2008/06/how-to-interpre.html Radio Trendspotting - an interview with marketing guru Richard Laermer- June 6, 2008 Richard Laermer is president of RLM Public Relations, a columnist for the Huffington Post, and the author or co-author of numerous marketing bestsellers, including Full Frontal PR, Punk Marketing, and his latest bestseller, 2011: Trend Spotting for the Next Decade....http://www.hear2.com/2008/06/radio-trendspot.html |