Congratulations to M:Metrics- May 29, 2008 Mobile measurement firm M:Metrics has been acquired by comScore. Story here. Congratulations are in order for M:Metrics founders Seamus McAteer, a JupiterResearch alumnus, and Will Hodgman, a colleague of ours from the days when AdRevelance was part of Jupiter Media Metrix. Best wishes, gentlemen! This is the second time in...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/009883.html To Influence Consumers, Create Digital Experiences- May 16, 2008 Your product itself is the best expression of your brand. Consider the familiar idea that physical encounters with a brand are where the brand message is conveyed: by the satisfying click of precision-engineered doors closing; the distinctive feel of the finish on a ThinkPad; the coffee aroma that greets you...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/009840.html Microsoft and the Limits of Scale- May 8, 2008 Why has Microsoft found it so difficult to fulfill its online ambitions After all, according to comScore, Microsoft properties attract a vast number of visitors, not too far behind Google properties (in the US, 121M vs. 137M). With such a gigantic audience, all that would seem to be missing in...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/009811.html Why There Are No Credible Competitors to Google- May 7, 2008 Continuing my attempt to apply Michael Porter to the Internet search business, we left off talking about barriers to entry. Porter says that if profit potential is high enough (it sure is) and entry barriers are surmountable (the subject of this post), then a market will attract new entrants, and...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/009807.html Strategic Hunger at Microsoft- May 6, 2008 Microsofts aborted acquisition Yahoo! was widely understood as attempt to dramatically improve Microsofts strategic position in online services, which today means mostly online advertising and search. Online services are vitally important to Microsoft in part because Internet-based applications threaten to offer a substitute to the desktop software that is Microsofts...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/009799.html Sophisticated Client Hones Tactics and Strategy Using Broad Information Sources- May 1, 2008 I love our clients. They are so smart. As part of a tour of our clients in the Mid-Atlantic region, I met with one yesterday, a media, community and e-commerce company, to discuss how they make strategic and tactical decisions. After all, my aspiration for Jupiter is to provide key...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/009784.html |