Internet Marketing Strategy | Sally FalkowNews and views about Internet Marketing Strategy to keep you up to speed with how technology is influencing marketing and PR.An Internet Marketing Strategy is fast becoming an integral part of a marketing and PR manager's 'hat.' Blogs, online press releases, media rooms, SEM, interactive elements, and rich media are aspects of the job every marketing and PR professional must get their wits around. An effective Internet Marketing Strategy is vital your business success today. PR and Social Media- June 28, 2008 Why you need a social media strategyAugie Hay highlighted a post from Jeremiah Owyang of Forrester Research on how companies can get punk'd by social media A Chronology of Brands that got Punk’d by Social Media Criteria of punk'd is a situation where the story would not have been told if social media were not available or if social media accelerated or spread the story.One of the examples is about a video of rats running around a Taco Bell in NYC that was posted to...http://falkow.blogsite.com/public/item/208132 TwitterWebinar on Social Media Draws a Big Crowd- June 26, 2008 Radian6 And CrossTech Media push the envelope Image: Dan Taylor Today Chris Brogan from Cross Tech Media and Radian6 hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously engaged in conversations on Twitter about what they were seeing on the webinar. (Kind of like teenagers who watch Idol and text ten friends to discuss the show..http://falkow.blogsite.com/public/item/207919 Search Fueling Word of Mouth- June 25, 2008 BIGResearch's Simultaneous Media Survey says people who search share their data with othersAlmost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.Why is this an important finding Because recommendations from other consumers is the most trusted form of 'advertising.'“Consumers who research products online appear to be more knowledgeable and..http://falkow.blogsite.com/public/item/207791 Social Media in LA- June 12, 2008 PRSA LA sells out for social media eventTimes have changed. Today 100 people showed up at 8 am in downtown LA for the workshop with Brian Solis.PRSA LA president, Rita Tateel, said it just goes to show that when you have the right topic with the right speaker, they will come. I have to add - at the right time. Two years ago when PRSA LA offered their first social media workshop it was cancelled because they got so few responses. The attendees today were very...http://falkow.blogsite.com/public/item/206546 |