SEO, Usability, and Online Marketing Articles by Scottie ClaiborneSEO, Usability, and Online Marketing Articles by Scottie Claiborne of Right Click Web ConsultingThe Keyword Tools Trap- October 6, 2004 When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.http://www.rightclickwebs.com/seo/keywords.php |