Conversation MarketingRuminations on the world of internet marketing, by a grown up. We won't use the word 'synergy' once, we promise...How NOT to Design a Signup Form: Toyota- July 1, 2008 Toyota has a social network for people nuts about their cars. Since I've already built my own Prius web site I figured I'd sign up. Here's the form they threw at me: I don't think so! If you want folks to sign up for a social network, where they will do the work, they will create the content and they will support the community, ask for their e-mail address and a password. Get the rest of the information later. Otherwise it feels like you're going through passport...http://www.conversationmarketing.com/2008/07/how_not_to_design_a_signup_for.htm Google Indexing Flash - Don't Party Just Yet- July 1, 2008 Search Engine Land reports that Google will now index Flash. Woo hoo! Party! We can now design every web site on the internet in 100% Flash! Not so fast. While Google's announcement sounds exciting, there are still significant search engine optimization and more general internet marketing issues that they haven't addressed: Link Value Yes, Google will crawl all those links in your Flash animation. But will they accord them the same value as links in an HTML page They're not...http://www.conversationmarketing.com/2008/07/google-indexing-flash-dont.htm |