Conversation MarketingRuminations on the world of internet marketing, by a grown up. We won't use the word 'synergy' once, we promise...Handier Than Hobbits: Why You Need An Internet Marketing Pro- February 29, 2008 I just realized I’m a hobbit by profession. I re-read The Hobbit (for the 6th or 7th time). For those who haven’t read it, the hero is an intrepid hobbit named Bilbo Baggins. He travels with a band of dwarves to slay a dragon named Smaug. Bilbo keeps his compatriots honest. He risks life, limb and the wrath of his employers (the dwarves) because he knows they’ve made a bad choice. Most important, he helps keep the dwarves, elves and men from killing each other, and...http://www.conversationmarketing.com/2008/02/handier_than_hobbits_why_you_n.htm 6 Small Changes That Can Boost Your Site: Pocketful of Pixie Dust- February 28, 2008 As I pointed out last week, I am not a huge fan of Disneyland. But a small cadre of Disneyland travelers have put together books and blogs that make even me enjoy the biggest human trap ever built by a mouse. Mrs. S. runs one such site, and submitted it for my quick site review. It's called Pocketful of Pixie Dust: The Good Stuff I love this site. It's niche, the design is funky but readable, and the writing is good. Each post has a nice big image, too. Some Tweaks I do have...http://www.conversationmarketing.com/2008/02/6_small_changes_that_can_boost.htm SMX West Search Bowl Massacre of 2008- February 27, 2008 After the game was over, and the teams left the field, the SEM Allstars (myself and Todd Friesen) could only hang their heads in shame. This is what I'll be wearing tomorrow at the conference: Once I heard the first few questions, which were things like "In what year did Sergey Brin stop parting his hair on the left hand side", I knew we were doomed. On the bright side: We ended up with a score higher than zero. For a while we were flirting with a score of -4, but we...http://www.conversationmarketing.com/2008/02/smx_west_search_bowl_massacre.htm Personas Presentation at SMX West: My Slides- February 26, 2008 I just finished my presentation at SMX. It was an absolute blast. I sat on a panel with Gord Hotchkiss of Enquiro and Brian Bond of FutureNow, Inc.. A big crowd, lots of questions, great audience. Here are my slides, if you want 'em: slideshare.netwrttnwrdsearch-marketing-with-personas David Wallace at Search Engine Roundtable also wrote a blurb about the presentation: Click here to read it. Susan Esparza from Bruce Clay, Inc. did a really in-depth liveblog of the presentation too.http://www.conversationmarketing.com/2008/02/personas_presentation_at_smx_w.htm Vertical Search: Correcting Danny Sullivan- February 26, 2008 (Update: I told you I couldn't multi-task. I switched them around. Vertical integration is the whole production chain. Horizontal is taking over your sector. Thanks everyone who let me know. Luckily I'm still right on the main point: "vertical" versus "horizontal" finds its root in the historical concept. So my factoids can still beat up your factiods. HAH!) I'm not a liveblogger. I can't multi-task that well. But I'm sitting listening to the keynote at SMX West and Danny said...http://www.conversationmarketing.com/2008/02/vertical_search_correcting_dan.htm Off to SMX West: Desperate Cry for Help- February 25, 2008 I'm off to SMX West today. I'm speaking on Tuesday at 1:15 on Search Marketing and Persona Models. That I can do. But I'm also apparently going to be in Search Bowl. I'm still not 100% sure what a Search Bowl IS. But I do know that I'm going to be in a trivia contest against search engineers from Google, Yahoo!, and apparently ASK and Live, too. So, my cry for help: Ask me questions about search. Random ones. Stuff like "On which side does Danny Sullivan part his hair" and "What...http://www.conversationmarketing.com/2008/02/off_to_smx_west_desperate_cry.htm |