Conversation MarketingRuminations on the world of internet marketing, by a grown up. We won't use the word 'synergy' once, we promise...In Marketing, There Are No Guarantees- April 4, 2008 If you're looking for an internet marketing firm that'll guarantee results, you're probably making a mistake. In this business, anyone who guarantees results is sneaky at best. There's fine print somewhere. A internet marketer can no more guarantee the results of a campaign than predict the weather. If I were marketing to computers, I could learn the system and guarantee the outcome. But I'm not helping you convince automatons. I'm helping you: Tell a great story; About a great...http://www.conversationmarketing.com/2008/04/internet-marketing-no-guarantees.htm Google Analytics Adds Weekly, Monthly Graphing- April 4, 2008 Cool new feature I just spotted in Google Analytics. The ability to graph data by week or month: You can even graph revenue by hour: Don't know about you, but I've been wanting something like this for quite a while. No more migrains from grouping data...http://www.conversationmarketing.com/2008/04/google-analytics-adds-weekly_m.htm Internet Marketing is Still Marketing: FS4 Sports Reviewed- April 3, 2008 Yup, after a long hiatus, I'm reviewing sites again. Sorry for the layoff. First up is FS4Sports.com. FS4 comes across as a pretty standard e-commerce site: Cart, products, buy stuff please: The Problem: Internet Marketing Still Requires Marketing I see this a lot. Folks focus on the mechanics - the web site, the cart, the search engines - and ignore the fact that it's still marketing. A Google search for 'sporting goods' shows 96 million competing pages. They all look pretty much.http://www.conversationmarketing.com/2008/04/internet_marketing_is_still_ma.htm April Fool's Roundup, 'cause I'm a Sheep- April 2, 2008 I rarely do lists of links, but thought it worthwhile today. Some of these were jokes. Some, I just wish were jokes: Google lets you search the future... and e-mail back in time. Google actually went insane with the April Fool's jokes this year. Check out the list at Search Engine Land. Seriously guys, don't you have, like, a search engine to run or something My company found Google's missing PPC clicks. Thank goodness. Problogger launches Pay Per Tweet. OK, this one suckered me,...http://www.conversationmarketing.com/2008/04/april_fools_roundup_cause_im_a.htm Internet Marketing Training Course, Lesson 1 - Feedback please- April 1, 2008 I've just written and recorded lesson 1 of a new internet marketing training course and would greatly appreciate feedback. So, here's the entire lesson, no registration or payment required: Lesson 1: Internet Marketing Basics & Conversation Marketing HTML version Lesson 1: Internet Marketing Basics & Conversation Marketing Podcast Version Biggest questions on my mind: Would anyone pay for access to this stuff Can I launch with 5-8 lessons and add more later Will my voice...http://www.conversationmarketing.com/2008/03/internet_marketing_training_co.htm |