Conversation MarketingRuminations on the world of internet marketing, by a grown up. We won't use the word 'synergy' once, we promise...Google Analytics Is Losing E-commerce Data: Don't Panic!!- May 2, 2008 If you're using Google Analytics to record sales data, you may have noticed really horrible sales over the last couple days. Don't panic. I don't think it's you. It appears that, starting April 30th, Google Analytics isn't correctly reporting e-commerce revenue. We figured this out after noticing that, of our 10+ clients using Google e-commerce reporting, all were showing the same drop in sales. Here are graphs from two completely different sites, on different servers, in different...http://www.conversationmarketing.com/2008/05/google-analytics-is-losing-e-c.htm 6 Link Building Practices That Scare The Crap Out of Me- May 1, 2008 'Link building', for those who don't know, is the practice of gaining links from other sites. Links are important. They deliver authority in the eyes of search engines, traffic if you're lucky, and a chance that someone else will link to you, too. You can't live without 'em. But there are no established best practices you can follow. Hopefully, if you hear what scares me, you'll learn a bit about what to avoid: The "Gain 600,000 links in just two weeks!" strategy. It's tempting to pay..http://www.conversationmarketing.com/2008/05/6-link-building-practices-that.htm |