Dana VanDen HeuvelDana VanDen Heuvel: Made for Marketing. A blog about marketing, sales, and sales force automation ideas from the trenches.Marketers and Automobile University- March 27, 2008 I remember listening to a Zig Ziglar tape (yes, this was a while ago, college perhaps...10 years ago) where he brought up the terms "automobile university". I've never forgotten that term and as I'm speaking to more and more diverse groups of marketers who tell me that they 'simply don't have time to read', I'm inclined to recommend that they too enroll in Automobile University. Motivational speaker Zig Ziglar coined the term "Automobile University" to describe how time spent in traffic can...http://www.pheedo.com/click.phdo?i=18769d7836ec54510f7013ba0c89fe91 Posting from the NCMPR conference at the NCMPR blog- March 9, 2008 I've spent the last few days in beautiful Savannah, GA at the NCMPR conference (NCMPR, for those of you not familiar, is the National Council for Marketing and Public Relations) where 500 of the best & brightest marketers from 2-year colleges and educational organizations from the US & Canada are gathered to discuss the latest in greatest in college marketing trends tactics. For a few days I'm posting on behalf of Mark Little of the Central Piedmont Community College at his blog for NCMPR. ...http://www.pheedo.com/click.phdo?i=34fb9168f77354782e6da14493416ffe Atlanta Airport "Blackholes" Expedia.com- March 9, 2008 I'm sitting in Atlanta waiting for a flight to Savannah (getting the connection from Northwest to Delta is another post entirely) and I'm doing some travel planning for upcoming trips. Lo and behold, it appears that the folks here don't like Expedia! (though Travelocity and others were accessible)http://www.pheedo.com/click.phdo?i=7e9da56f618f4a38918f49ab3d244c74 Dude, where's my phone- March 5, 2008 As I sat down for my flight from Detroit to Green Bay last Friday night, I knew that instant that I'd left my cell phone on the seat next to me at the gate. It was very late (1045pm) so I figured that no one would have taken the phone, but to my surprise that phone as NOT on the seat as anticipated... So, I did a little more due diligence and found that the phone had slipped below the seats and nearly blended into the carpet below. Whew! Saved the phone (that would have been the 3rd phone...http://www.pheedo.com/click.phdo?i=19c58bafe2589143bbb22687640e8efe Purchase the Marketech '08 Marketing Technology Guide!- March 5, 2008 $19.99 Marketech 08: Using Emerging Media in Marketing - eBook - $19.99Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in.http://www.pheedo.com/click.phdo?i=10d6359619c8d173b85be8c2fa29e5b2 Push vs. Pull Marketing- March 1, 2008 The push marketing vs. pull marketing discussion is still alive and well. Check out this article on Adotas. It's been pretty popular so it's pegged as the lead article on the site for the last week. Success Is A Tug Of War, Push And Pull To Winhttp://www.pheedo.com/click.phdo?i=76e1aec59b836b94be33a49a04dc1da2 |