Guiding Rights BlogInformation about trademarks, copyright and the Internet, by Mark V.B. Partridge, author of Guiding RightsProtecting Your Brand: The Billion Dollar Cookie - The Guiding Rights Newsletter 1:3- July 30, 2007 The billion dollar cookie is a story about the importance of brands. Why would anyone pay a billion dollars for a cookie Join me on a trip to New York to learn why. It's Tuesday morning, June 6, 1989. Picture yourself in a law firm conference room overlooking Manhattan. You are Henry Kravis, the leader of the investment firm KKR, which recently captured massive public attention by completing a leveraged buyout of R.J.R. Nabisco, for $25 billion. You are in New.http://guidingrights.blogcollective.com/blog/_archives/2007/7/30/3126775.html The National Speakers Association Convention - Trademark Registration for Speakers- July 9, 2007 I arrived in San Diego for the National Speakers Association Convention mid-day on Sunday. At the registration desk I met up with fellow NSA Illinois member Dr. Michael Mercer, an expert on pre-employment testing. The author of numerous books and two blogs, Dr. Mercer has established himself as the go-to expert on pre-employment testing for the HR industry. Learn more about his work and subscribe to his free newsletter at www.pre-employmenttests.com.Dr. Mercer and I discussed..http://guidingrights.blogcollective.com/blog/_archives/2007/7/9/3080245.html National Speakers Association Convention Starts July 9- July 8, 2007 I will be leaving today for San Diego to attend the National Speakers Association Annual Convention. I attended my first local chapter meeting of NSA five years ago at the invitation of my friend and former neighbor Cyndi Maxey when she began her term as chapter president. I found it an inspiring group, both for development as a practicing lawyer and for developing as a speaker. I've stayed active since. In fact, I have been elected president of the Illinois chapter,...http://guidingrights.blogcollective.com/blog/_archives/2007/7/8/3078056.html Four Hour Work Week Faces Infringement Problems- July 5, 2007 For those of you who want to change your life or simply dream about doing so, I recommend you check out the new best seller "The Four Hour Work Week" by Tim Ferris. Learn more about it at his site here. His latest blog entry shows that even people who only work four hours a week face infringement problems. He writes: It has also come to my attention that a number of individuals are using the 4HWW content and trademarks to sell derivative products, primarily online (even linking...http://guidingrights.blogcollective.com/blog/_archives/2007/7/5/3070874.html |