LibraryPlanet.comA Librarian's Look at the World at LargeDistribution Costs and the Long Tail- October 30, 2007 In lieu of more flexibility on pricing, NBC U sought a cut of Apple&8217;s hardware sales. &8220;Apple sold millions of dollars worth of hardware off the back of our content, and made a lot of money,&8221; Zucker said. &8220;They did not want to share in what they were making off the hardware or allow us to adjust pricing.&8221; NBC Universal programming accounted for 40% of iTunes&8217; video sales. Zucker used iTunes as an example of the kind of digital business model that, he asserted, is.http://www.libraryplanet.com/2007/10/30/distribution |