Sure Solutions - "Your source for ecommerce and organic search optimization services"Ecommerce and Search Marketing resourcesYahoo's Yodel Turns Into a Whimper- January 30, 2008 Layoffs and a refocusing effort can only do so much. CEO Jerry Yang needs to find exciting new products or services if he hopes to make Yahoo sing again At the Consumer Electronics Show a few weeks ago, Yahoo! (YHOO) Chief Executive Jerry Yang kicked off his keynote speech with a vow: "It is time to get Yahoo yodeling again." But on Jan. 29, after Yang issued a muted outlook for the coming year, including the layoffs of 1,000 employees, it became clear that the turnaround he wants to..http://www.suresolutionsinc.com/blog/archives/36-Yahoos-Yodel-Turns-Into-a-Whimper.html Weakness at Yahoo Doesn't Bode Well for Google- January 30, 2008 Until a couple days ago, Google's stock looked recession proof. Despite mounting talk of an advertising slowdown, shares hit an all-time high in November. Now, it finally seems that recession concerns are catching up with the web giant.Although Google and Yahoo are in different competitive positions (Google could eat Yahoo for a mid-afternoon snack), they are both dependent on advertising for the majority of their income, and as a result, both are poised to take a thunderous hit in the event of.http://www.suresolutionsinc.com/blog/archives/35-Weakness-at-Yahoo-Doesnt-Bode-Well-for-Go... As Downturn Looms, Google Looks Recession-Proof- January 30, 2008 By Betsy SchiffmanAs the U.S. economy edges toward a possible recession, one company looks particularly well-positioned to weather the downturn. According to some experts, Google's focus on highly targeted, measurable advertising makes it more recession-proof than many other businesses in tech. "We're not predicting that Google's growth will accelerate -- that's highly unlikely," says Jim Friedland, an analyst with Cowen and Company. "But they may fare fairly well." That...http://www.suresolutionsinc.com/blog/archives/34-As-Downturn-Looms,-Google-Looks-Recession... How Google creates descriptions and snippets- January 28, 2008 Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link. How do Google, Yahoo and MSNLive create the descriptions and snippets that are used in the search results How Google creates descriptions and snippets Google seems to use the description from the meta description tag if you search.http://www.suresolutionsinc.com/blog/archives/33-How-Google-creates-descriptions-and-snipp... Mistakes Of Pay Per Click Advertising: The Terrible 10- January 14, 2008 Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakesHere are the terrible 10 that are typical to most pay per click campaigns.Too Many Keywords Per Ad GroupIt's important to target your ad to be as relevant as possible. Don't group all your keywords into one or two ad groups. Break them out. Keep them tight. This gives you more control over ad variables so that you can be as relevant as possible.Not Using.http://www.suresolutionsinc.com/blog/archives/32-Mistakes-Of-Pay-Per-Click-Advertising-The... Google's search juggernaut continues- January 8, 2008 Posted by Elinor Mills Google just keeps getting more popular for search. The latest figures from Hitwise, which monitors search market share, show Google with a record 66 percent share of Web searches in the United States for the month of December 2007. Google had just over 63 percent for the same period a year ago, according to figures released Tuesday. Meanwhile, Yahoo's share dropped from 21.6 percent to 20.9 percent, Microsoft's dropped from 9.8 percent to just over 7 percent and Ask rose..http://www.suresolutionsinc.com/blog/archives/31-Googles-search-juggernaut-continues.html |