(Untitled)- March 29, 2003 Triggering Higher Sales 1 to 1 Magazine The cat's out of the bag, as they say. Ruth Stevens writes on event driven marketing - also known as the Drilling Down method. So it's not a big secret anymore, but I guess that is OK - people will still have to figure out the "how to" of detecting and triggering events. Born Again Direct Magazine Oh man, is this classic. The Director of CRM forhttp://drillingdown.blogspot.com/2003_03_23_drillingdown_archive.html#200066191 (Untitled)- March 18, 2003 When discounts drive customers away Internet Retailer You knew this, right A great example of the small things that cause people to abandon shopping carts. As a matter of fact, Bryan talked about this same issue a month or so ago in his ClickZ column. If you're going to use discount codes, make them invisible to people who don't have them or you will suffer. Developing Effectivehttp://drillingdown.blogspot.com/2003_03_16_drillingdown_archive.html#200003440 |