(Untitled)- December 21, 2002 1 to 1 Innovator Awards December 17, 2002 1 to 1 Magazine Twelve companies who - gasp - made money with CRM. Complete summary of what the objective was, what they did, and the ROI, as well as next steps. The companies are from a number of different industries worldwide.http://drillingdown.blogspot.com/2002_12_15_drillingdown_archive.html#90080063 (Untitled)- December 21, 2002 Web Marketer Brings Hudson Valley to Catalog December 10, 2002 DM News Small retail web site operators have seen a lot of the big boys launching offline catalogs, and keep asking me this: Am I big enough to do a catalog Check out the stats in this article and see for yourself. Folks, targeting is targeting. Guided OLAP December 4, 2002 DM Review OLAP, schmOLAP, what the heckhttp://drillingdown.blogspot.com/2002_12_15_drillingdown_archive.html#90080061 (Untitled)- December 21, 2002 GMACCM spills the beans over failed CRM November 26, 2002 searchCRM.com Could this be the start of some weird new cult Companies "confessing" to screwing it up - in this case as long as they can blame it on a consultant Interesting trend, but the key failure point in all of these CRM projects - not using the data to understand customer behavior first - is present big time in this case.http://drillingdown.blogspot.com/2002_12_15_drillingdown_archive.html#90080041 |