Recent "Must Read" Customer Marketing Articles from Around the Web- September 27, 2002 Effective Response is all About the Offer September 24, 2002 DM News People are always asking me about offers; they want to do something besides give discounts. OK, here's the first part of a list of offer types. You should also think seriously about making offers using some kind of simple scoring method.http://drillingdown.blogspot.com/2002_09_22_drillingdown_archive.html#85485307 CHAPTER 1 - CUSTOMER PROFILE OR CUSTOMER MODEL- September 27, 2002 Many people think using your customer data is about creating a customer "profile". It's a hot topic. Everybody wants to do it. But what is a customer profile Here are 2 kinds of customer profiles: + Customer is married, has children, lives in an upscale neighborhood, and reads Time magazine + Customer visited the site every day for 2 months, but has not visited the site at all in thehttp://drillingdown.blogspot.com/2002_09_22_drillingdown_archive.html#85499547 (Untitled)- September 24, 2002 Do Sweat the small stuff September 23, 2002 Internet Retailer Well, it's finally happening. Web retailers are actually looking at customer behavior on their sites, and finding out that simple tweaks can rocket sales. You can to! Fix your site using the metrics in this spreadsheet and plan your promotions using buyer behavior analysis. Segmentation: Use It or Lose It! September 20,http://drillingdown.blogspot.com/2002_09_22_drillingdown_archive.html#85484022 (Untitled)- September 24, 2002 CHAPTER 1 - CUSTOMER PROFILE OR CUSTOMER MODEL Many people think using your customer data is about creating a customer "profile". It's a hot topic. Everybody wants to do it. But what is a customer profile Here are 2 kinds of customer profiles: + Customer is married, has children, lives in an upscale neighborhood, and reads Time magazine + Customer visited the site every day for 2http://drillingdown.blogspot.com/2002_09_15_drillingdown_archive.html#85455704 |