Latency Metric Toolkit - Chapter 3: Trip Wire Marketing- October 22, 2002 No question about it, the constant drumbeat of the CRM machine over the past several years has confused the heck out of people. I've been doing this stuff for almost 20 years now, and I can tell you it is not as difficult as it is often portrayed. Sure, you can make it very, very complicated if you want to. But if you don't start with the basics, you're going to end up wasting a ton of money.http://drillingdown.blogspot.com/2002_10_20_drillingdown_archive.html#85589774 Chapter 2 Data-Driven Marketing and Service Models: Customer Value Management Basics- October 7, 2002 I came up with the phrase "Data-Driven" because I needed one name for the process happening in the background of all the marketing and business optimization approaches where customer data is used. As soon as you say "Relationship Marketing" or "Loyalty Marketing" or "1-to-1 Marketing" or "Permission Marketing" or "CRM", all kinds of extra ideas creep in, obscuring what's really going on in thehttp://drillingdown.blogspot.com/2002_10_06_drillingdown_archive.html#85535431 (Untitled)- October 6, 2002 Recent "Must Read" Customer Marketing Articles from Around the Web Getting Real Results October 6, 2002 Direct Magazine Hmmm...turns out people have spent a lot of money on CRM and aren't seeing a return. Really This article provides five tips for fixing this problem. Perhaps you have heard all this before and just want to have somebody fix it for you. If so, I would call Kobiehttp://drillingdown.blogspot.com/2002_10_06_drillingdown_archive.html#85531823 (Untitled)- October 1, 2002 5 Loyalty Techniques to Improve CRM October 1, 2002 DM News People seem to forget that "CRM" has been around for decades, in the form of loyalty programs and smart database marketing. When I was at HSN in the early 90's, we had a 360 degree view of the customer, and we used it to do all the stuff people now "dream" about with CRM. You can make a ton of money with a loyalty program, if youhttp://drillingdown.blogspot.com/2002_09_29_drillingdown_archive.html#85510802 |