An epidemic called branding- May 22, 2008 Marketer Santosh Desai on what makes Laloo Prasad Yadav a valuable brand...Right now there is a whole epidemic of what I would call pseudo brands, where everything suddenly becomes a brand. This has happened to an extent that it has even become fashionable to talk about every human being as a brand, every event as a brand, every television programme as a brand, every film as a brand. So there is in fact an epidemic of branding that is finally taking place. And while a lot of these things can be.http://iipm-bestfaculty.blogspot.com/2008/05/epidemic-called-branding.html Samir Mehta & Vijay Mallya steal the show this fortnight...- May 9, 2008 IIPM-InternationalOf high spirits & audacitySamir Mehta & Vijay Mallya steal the show this fortnight...A trillion dollar economy thats what India is now; and although business confidence seems to have dipped this quarter (as per FICCI Business Confidence Index), India Inc. is still going strong. We have Samir Mehta, MD, Torrent Pharmaceuticals and flamboyant entrepreneur Vijay Mallya of UB Group and Kingfisher Airlines, who have completely overawed the global and Indian business...http://iipm-bestfaculty.blogspot.com/2008/05/samir-mehta-vijay-mallya-steal-show.html Now for hum sabka Bajaj- May 7, 2008 Tussle between scions paves way for demerger of Bajaj AutoSibling rivalry and Indian business go together like tea and sugar, both incomplete without the other. Having recently survived a public spat between the Ambani brothers, and another feud in the Singh family (Ranbaxy), the axe has now fallen on the Rs.47.7 billion two-wheeler major Bajaj Auto (BAL). But, putting an end to all speculation, the two-wheeler behemoth has prudently decided to demerge in a three-fold way. Bajaj with focus on...http://iipm-bestfaculty.blogspot.com/2008/05/now-for-hum-sabka-bajaj.html |