Findings from the Online Video Custom Research Report- August 9, 2007 One of the points within the report I discussed in my last blog will surely get the attention of advertisers and publishers alike. In the consumer survey, we presented respondents with a scenario in which online video content was free if it was ad-supported. Although the most acceptable form of advertising to accompany online video is an adjacent ad banner, the general level of acceptance of advertising in some form is encouraging to publishers. Only 20 percent of online video users said they..http://weblogs.jupiterresearch.com/analysts/sargent/archives/2007/08/one_of_the_poin.html Report: The Importance of A Great Online Video Experience- August 7, 2007 My apologies to those of you who have waited patiently since I first mentioned this forthcoming report. But it is now here! You can see our client's press release here. Jupiter developed the study based on a consumer survey of more than 2,300 online consumers - posing a myriad of questions regarding preferences and activities related to online video consumption. In addition, the report investigates the consequences that befall a site offering a poor video experience. The report, which is now..http://weblogs.jupiterresearch.com/analysts/sargent/archives/2007/08/report_the_impo.html |