Forrester Buys Jupiter- July 31, 2008 It was announced today that Forrester Research has bought JupiterResearch from MCG Capital for $23 million in cash. Forrester plans to integrate Jupiter's staff into its Marketing & Strategy division. The goal is to create a dominant marketing & strategy research organization that will become the indisputable leader in our industry. A bit of Jupiter history. Jupiter was founded by Josh Harris in 1986 as Jupiter Communications. In the 1990s it adopted the syndicated research and advisory...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/010098.html Who Cares If We're Getting Dumber- July 29, 2008 As consumers spend more time with the Internet they are spending less time with books. Clients can see some recent Jupiter work on media consumption trends here.) Some observers are worried. Motoko Rich had a great piece in the New York Times over the weekend that looked at the impact of online behavior and Web reading habits on reading, thinking and concentration skills and looked at these worries. "Some scientists worry that the fractured experience typical of the Internet could rob...http://weblogs.jupiterresearch.com/analysts/schatsky/archives/010090.html Our Best Research- July 17, 2008 We just did our research awards for the best material we published in the second quarter of this year. Why not share it with the world Congratulations to Bobby Tulsiani for Competing with YouTube Nate Elliott for Branded Social Networking Pages Ed Kountz and Mark Best for US Mobile Payments If you are a client, make sure you read those reports. If you're not and these topics are important to you, drop us a line and talk to a Jupiter account rep about how you can get access to this research.http://weblogs.jupiterresearch.com/analysts/schatsky/archives/010054.html |