Business Know-How Newsletter. Ideas to market and manage small businesses.

6 Steps to Avoid Costly Typos - July 3, 2008

Typographical errors can have serious repercussions for your small business. They damage your credibility, cause confusion for customers, and can prevent customers from reaching you. Here are some tips for making certain that your materials are letter-perfect.
http://www.businessknowhow.com/manage/typos.htm

How to Make Business Come to You - July 3, 2008

There is a misconception in small businesses that marketing's most important function is to promote products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.
http://www.businessknowhow.com/marketing/education.htm

Guard Your Laptop While Traveling - July 2, 2008

Thousands of laptops are stolen from traveling business people each year. Thieves love laptops even more than I-pods, and although some criminals will commit armed robbery to take them off you, most thieves prefer to lift the laptops from unsuspecting travelers. Here's advice you can use to be sure you don't become a victim.
http://www.businessknowhow.com/security/laptops.htm

7 Guidelines for Gesturing When You Speak - July 2, 2008

When you're giving a presentation, you're usually so concerned about what you're saying and how you're saying it that your gestures and movement around the room are the last thing on your mind. But your body language is a key part of how you'll be perceived by your audience. Here are seven tips from an experienced presenter that'll help you make sure your gestures are sending the right message.
http://www.businessknowhow.com/growth/gesturing.htm