Paul Resnick's Occasional MusingsPaul Resnick's Occasional Musings - LiveJournal.comRewards program for social networking activity- May 27, 2008 As part of the CommunityLab project, for the past five years I've been doing research related to incentives for participation in online communities. Now one of my colleagues, Yan Chen, is working with a startup company, urTurn, that has created a cross-platform rewards program. That is, you accumulate points for posting photos or making friend links in social network sites like Facebook and MySpace. Then you turn in the points for prizes.I'm not quite sure what their business model will be...http://presnick.livejournal.com/19235.html |