deeje: MarketingHow Product, Price, Place, and Promotion are executed in a wired worldThe New Ride- March 23, 2004 Over the last week, we sold the VW and leased a new BMW. I test drove an Acura TSX a few weeks ago, and left rather unimpressed. With 200 horsepower but only 4 cylinders, it just didn't jump when I said boo. It certainly has a ton of features standard, and the price is good... I just didn't love it. Fortunately, while my heart and my mind argued, BMW started advertising an aggressive lease offer for their 325i model. With the VW was sold, we decided to lease for a few years, then...http://radio.weblogs.com/0100877/categories/marketing/2004/03/22.html#a1393 'All marketing should be permission marketing'...- March 21, 2004 'All marketing should be permission marketing': Ten years ago, Procter & Gamble CEO Ed Artzt gave a now-legendary speech shaming the ad industry into innovating and embracing new media. I was starting online then and it made waves. Now, 10 years later, another P&G exec, Jim Stengel, gives a followup speech to the industry and gives them a bad grade, a C-, for their efforts so far. A few good lines: In 1994, we anticipated an explosion in TV channels, resulting in significant fragmentation in..http://www.buzzmachine.com/archives/2004_02_25.html#006365 |